Minimalist footwear label JAK trainers made from apple waste has officially landed at Selfridges London, bringing with it a bold new chapter in sustainable design: trainers crafted from leftover apple peels and cores.
As part of Selfridges’ commitment to championing responsible brands and circular fashion, JAK’s debut introduces an exclusive edit of its signature styles—now reimagined using AppleSkin™, a bio-based material derived from apple waste from the food industry.
Designed in Portugal and manufactured with precision in family-run factories, JAK’s clean, timeless silhouettes are already celebrated across Europe for their quality and environmental consciousness. This new collection pushes the boundaries even further, proving that innovation and aesthetics can—and must—coexist in the future of fashion.
The launch aligns with Selfridges’ ongoing sustainability initiative, Project Earth, and responds to growing consumer demand for products that look good, feel good, and do good. The apple trainers are available now in-store at Selfridges London and online at selfridges.
the JAK S01 Vegan AS White trainers are icrafted using AppleSkin™, a sustainable and vegan leather alternative made from leftover apple peels and cores from the food industry. This innovative material is part of JAK’s commitment to eco-conscious design and is featured prominently in their vegan footwear line.
The S01 Vegan AS White model is a reimagined version of JAK’s best-selling silhouette, offering the same minimalist aesthetic and quality craftsmanship. Key features of this trainer include:
- AppleSkin™ & Cotton Upper: Provides a durable and eco-friendly alternative to traditional leather.
- Ultra-Absorbent Microfibre Lining: Ensures comfort and breathability.
- Recycled Midsoles and Rubber Soles: Enhance sustainability without compromising on durability.
- Removable Coconut Fibre Insoles: Offer natural cushioning and support.
- Natural Cotton Laces: Complement the shoe’s eco-friendly design.
Designed and handcrafted in Portugal, these trainers are approximately 30% lighter than their leather counterparts, making them both stylish and comfortable.
About JAK
JAK isn’t just about simplicity; it’s about making simplicity exceptional. They create high-quality wardrobe essentials rooted in minimalist design, expert craftsmanship, and conscious consumerism. JAK was founded in 2014 in Lisbon when fashion designer Isabel and entrepreneur José Maria set out to solve a problem: the absence of minimalist, beautifully designed, and well-made sneakers at a fair price. Blending Isabel’s refined aesthetic with José Maria’s precision-driven mindset, they built JAK on the belief that minimalism can be exceptional. What started with impeccably crafted sneakers has now become a collection of refined wardrobe essentials that challenge mass consumption and remain forever relevant. Here’s the list of the main factories and suppliers JAK are lucky and proud to work with. https://fromjak.com/pages/factories