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Footwear brand Anatomic & Co was established over 40 years ago in Brazil. Now, its premium collections of footwear are available in over 60 countries worldwide. While Anatomic & Co is renowned for its super-comfy, high quality range of shoes and boots, the latest collection is its most trend-aware yet. The collection successfully reinvents footwear classics by experimenting with colour and design techniques.

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According to the company, the collection is “our most technically innovative and fashion-forward collection yet”. Nevertheless, the brand affirms that they still place high importance on remaining true to their classic heritage. One of the most exciting additions to the collection is the Suede Cherry Brogues. Anatomic & Co have updated the brogue by playing with material and colour. The bright cherry laces set against the red-mahogany colour of the shoe gives a sophisticated yet fresh look. Furthermore, the brand has introduced diamond cut perforation to their classic smart brogues.

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Another way that the brand effectively experiments with colour is through contrasting the outer-sole with the rest of the shoe. The Franca Brogue Boots contrast deep navy with a bright splash of pink. Anatomic & Co has also increased their boot range for this AW14 – the Chelsea Boots have a traditional and elegant charm that sets them apart from similar boots, while the Colorado Desert Boots boast of a moccasin style construction, making them the must-have boot of the season.

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The range also sees Anatomic & Co introducing new soles, combining the company’s trademark Anatomic Gel Technology® and sheepskin lining for the comfiest shoes yet. Who said that you had to suffer to look good? The new Carpediem sole combines PU and the brand’s gel technology to create a sole that is ultralight, allowing for added grip and unparalleled comfort. The Munique sole, which forms part of the premium Prime range, combines Anatomic & Co’s flexible gel sole with premium leather, combining a sleek aesthetic with the additional benefits of a non-slip and flexible sole.

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The Bulldog sole is another standout, and is aimed at the more adventurous type. The non-slip sole is made from tough rubber that provides friction on slippery surfaces. The collection is currently available at http://www.anatomicshoes.com. With an impressive mid-season sale and free UK delivery, you can be stylish yet comfortable without breaking the bank.