To mark the 50th anniversary of one of the pivotal moments in music history, Admiral Sports
have teamed up with the Sex Pistols to launch the Sex Pistols x Admiral Football Shirt. The
collaboration celebrates half a century since the release of the band’s debut single, “Anarchy in
the U.K.” in 1976, a record that changed British music culture and ignited the punk movement.
Released in November 1976, “Anarchy in the U.K.” announced the arrival of a band that would
redefine music, fashion, and attitude. That same year, the Sex Pistols’ notorious appearance on
the Bill Grundy Show propelled them into the national spotlight, cementing their reputation as
the most uninhibited band in Britain and sending shockwaves through mainstream media.
“I was always into Punk, ever since I saw the Sex Pistols on the Bill Grundy Show it felt like
something I wanted to be a part of!”
— Stuart Pearce
Fronting the campaign is true ‘football punk’ Stuart Pearce. The former England international
and lifelong punk fan has long declared “Anarchy in the U.K.” his favourite track. Pearce’s
connection to the band runs deep, even introducing them on stage at a London show in 1996,
between England’s Euro ’96 quarter-final victory over Spain, complete with his iconic ‘Psycho’
celebration, and the semi-final against Germany.
“Many of the early instigators of the punk scene were football fans.”
— Malcolm McLaren, Sex Pistols manager
The band’s connection with football runs deep. During the launch of their first single and UK
tour, Sex Pistols adverts appeared in football programmes across the country, promoting
“Anarchy in the U.K.” and taking punk directly to the terraces.
The imagery for the campaign reflects this heritage, reimagining the kind of adverts that once
appeared in football programmes, updated for today and fronted by Stuart Pearce.
The new Admiral x Sex Pistols Football Shirt captures the raw energy of 1970s punk, channelling
the chaos and creativity of an era when football, music, and rebellion collided.
The Sex Pistols x Admiral Football Shirt will be available Thursday 5th February 2026 at
AdmiralSports.com and the official Sex Pistols store.
Instagram Tags: @admiral_official | @sexpistols
Website: admiralsports.com | store.sexpistolsofficial.com