The best things in life, are 3: adidas Originals and Drama Call claim the capital in second drop featuring Headie One, Aitch, Shaun Ryder and Window Kid.
- adidas Originals makes the next stop in its partnership with cult Manchester streetwear brand, Drama Call, debuting an updated Superstar II “Drama” in all-new off-white colourway alongside a street-inspired apparel capsule
- Voiced by a multi-generational cast of British talent – Headie One, Aitch, Shaun Ryder and Window Kid – The Brand with the Three Stripes and The Brand with the Three Stars proves that the best things in life, are 3
- adidas Originals and Drama Call’s second drop will be available for early access via a limited run at a central London pop-up on Saturday, 27th September, and more widely on Tuesday, 30th September via www.dramacall.com, Dover Street Market and Manchester’s Market Street store
London, Tuesday, 23th September 2025 [London] – adidas Originals and Drama Call return with the next chapter in their ongoing collaboration, bringing the brands’ unmistakable Mancunian energy to the capital. For drop two, adidas Originals and Drama Call reimagine the Superstar II “Drama” in an all-new off-white colourway, launching alongside a street-inspired apparel capsule.
Building on the success of adidas Originals and Drama Call’s first drop that paid homage to both the spirit and realities of The North through the symbol of Manchester’s iconic Metrolink, the collaboration now takes a bold step to the capital. From the North to the South, fans are taken on a journey that mirrors the campaign’s transport-inspired storytelling while celebrating Drama Call’s loud moves across the UK. Bringing together a multi-generational cast of British talent including Headie One, Aitch, Shaun Ryder and Window Kid, this chapter fuses adidas’ three stripes and Drama Call’s three stars into a trilogy narrative that proves what Mancunians already know: the best things in life, are 3.
adidas Originals and Drama Call’s Superstar II “Drama” in a new off-white colourway embodies the next evolution of Drama Call’s street aesthetic, combining the heritage of adidas Originals with the label’s unconventional edge. Drama Call’s star emblem takes centre stage, stitched into the heel tab, tongue, and sole, mirrored in a silver hangtag, and living between adidas’ iconic three-stripes. The accompanying apparel capsule takes cues from 90s terrace culture, blending Drama Call’s stars and adidas’ three stripes to create two iconic Beckenbauer tracksuits in off-white and black.
“Our journey continues with Drama Call, remaining rooted in a shared love of British culture and a commitment to pushing style forward. Together, The Brand with Three Stripes and The Brand with Three Stars are writing new chapters, with drop two standing as a symbol of collaboration, heritage, and fresh energy for 2025,” adidas commented.
“We’ve linked with adidas Originals once again to champion an attitude that defines Manchester and a tone that travels loudly across the UK. Drop one’s ‘Head North’ campaign celebrated where we started; ‘Head South’ celebrates where we are going. This journey is ongoing, impossible to imitate, and not stopping anytime soon,” Charlie Bows, Drama Call founder.
A limited run of adidas Originals and Drama Call’s second drop will be made available on Saturday, 27th September at a takeover in a central London location. Exact activation details and event timings will be released via Drama Call’s channels in the morning, with fans invited to a pop-up ticket office at London’s South Bank to collect their Drama Call pass for the main event space
General release will follow on Tuesday, 30th September, with the full collection available to purchase via Dramacall.com, Dover Street Market, and Manchester’s Market Street store. The Superstar II “Drama” will retail for £110.00 a pair, with the apparel selection ranging from £100.00 to £120.00.