A LINEN SUIT IS COOLEST THING THIS SUMMER

Ah, the quintessential British summer—when beer gardens overflow, swimwear becomes park attire, and even the rain-weary Brits bask in the elusive sunshine. Summer presents a sartorial puzzle for even the most fashion-conscious individuals, from dewy mornings to sun-drenched afternoons and still-sweaty evenings. Too often, in the quest for a mere fraction of coolness, we reach for worn-out sports shorts and stained graphic tees of years gone by.

Sometimes, you know you need to let go of that old black or grey suit, as you should know that summer dressing, particularly in formal settings, presents a unique challenge, whether attending a wedding under the sun or navigating business meetings on hot weekdays. The typical wool-blend suit just won’t cut it. Thankfully, there’s a solution: the timeless linen suit is making a significant comeback; although it has always been widespread, it has only sometimes been the suit of choice. You don’t have to look like your dad, so wear a more relaxed suit vibe. Don’t try. You’ll never know.

We’re all for waistcoats, and adding one to your linen suit instantly smartens the look, providing a bit of formality when needed by opting for a waistcoat in a complementary colour to your style for a cohesive style or mix and match with contrasting hues for a more eclectic vibe, making it a stylish choice for any occasion, so don’t forget that. Ah, the footwear, the key is to strike the perfect balance between style and comfort: bright look – brogues, relaxed aesthetic – white sneakers, casual look – loafers, and for that hot casual daytime look, sandals for a laid-back vibe. Chuck on some much-needed accessories, try a stylish pocket square, leather belt, and a statement watch that can add the perfect finishing touches to your linen suit look; you’ll go from ordinary to extraordinary.

With various options available, from vibrant single-breasted two-pieces to classic Italian designs, from classic hues like navy and beige to more adventurous shades of pastel and even bold patterns, there’s a linen suit to suit every taste and occasion. Single-breasted or double-breasted,  lapel or notch lapel, the possibilities are endless. Options like lightweight linen are the perfect choice, ensuring you’ll make a sophisticated statement while staying relaxed and comfortable in the summer heat; versatile, stylish, and undeniably cool, linen suits are essential additions to any discerning man’s wardrobe.

With proper care, linen suits develop a beautiful patina over time, adding character and charm, and if it gets a bit crumpled, that’s even better; let go of the notion you should be stiff as a board in your suits. Plus, linen’s natural texture and drape lend a relaxed yet refined style that sets you apart from the crowd. Made in lightweight linen fabrics, these suits offer unparalleled breathability and comfort, making them ideal for warm-weather occasions, whether you’re attending a garden wedding, sipping cocktails at a rooftop soirée, or simply strolling through the streets in Italy on a weekend vacation, a linen suit ensures you stay cool and composed giving you an effortless style.

So why wait? Give your wool or polyester suits a mate with a linen suit, and embrace the season in style.