Few British outerwear brands carry the cultural weight of Gloverall. For 75 years, the heritage label has defined the duffle coat as a true menswear icon, bridging naval roots, ‘60s counterculture and contemporary street style. Now, to mark this milestone anniversary, Gloverall looks forward as much as it looks back, launching a special capsule collection in collaboration with Aaron Chang, the creative force behind Ivy Boys.
The result is a tight, graphic-led drop that taps into collegiate nostalgia while honouring seven and a half decades of British craftsmanship. It’s a celebration of community, youth culture and the enduring appeal of classic silhouettes reimagined for today.
A Heritage Brand with Cultural Reach
Founded in 1951, Gloverall built its name by repurposing military surplus duffle coats into civilian wardrobes. Over the decades, the brand’s heavy wool coats, rope fastenings and wooden toggles became synonymous with understated British style. Worn by students, artists and musicians, the duffle evolved from practical outerwear into a cultural statement.
Seventy-five years on, the anniversary capsule feels like a natural progression. Rather than simply revisiting archive pieces, the collaboration with Ivy Boys channels the spirit of campus style, blending prep references with modern graphic energy.
The Ivy Boys Influence
Aaron Chang’s Ivy Boys platform has become known for romanticising collegiate aesthetics – think varsity fonts, athletic insignia and a sense of youthful optimism. That language translates seamlessly into this capsule, where bold anniversary graphics sit across everyday staples.
The collection is unisex, relaxed and easy to wear, a deliberate move that reflects how modern menswear blurs traditional lines. These are not pieces locked away for special occasions; they’re designed to be worn on campus, in the city, layered under tailoring or thrown on with denim.
Five Key Picks from the 75th Anniversary Drop
1. Unisex Ivy Boys Anniversary Graphic Hoodie – Green
Arguably the hero piece, the green hoodie channels classic varsity energy. The rich tone nods to collegiate sportswear, while the anniversary graphic cements its limited-edition status. Pair it with straight-leg denim and suede loafers for a polished off-duty look, or layer it under a navy overcoat for a smart-casual twist.
Available here.
2. Unisex Ivy Boys Anniversary Graphic Sweatshirt – Grey
A grey marl sweatshirt is a wardrobe constant, and this version elevates the staple with bold anniversary branding. It’s the kind of piece that works year-round – ideal with tailored trousers and minimalist trainers for an elevated take on athleisure.
Available here.
3. Men’s Ivy Boys Anniversary Graphic T-Shirt – White
Clean, crisp and endlessly versatile, the white graphic tee is a foundational layer. The collegiate-inspired motif gives it character without overwhelming. Style it under an unstructured blazer with selvedge denim for a refined yet relaxed silhouette.
Available here.
4. Unisex Ivy Boys Anniversary Graphic Sweatshirt – Navy
Navy brings a more classic, heritage feel. It’s easy to imagine this layered beneath one of Gloverall’s signature wool coats come autumn. The tonal depth adds sophistication, making it ideal for transitional dressing.
Available here.
5. Unisex Ivy Boys Anniversary Graphic Hoodie – Grey
For those who favour muted palettes, the grey hoodie offers maximum versatility. It’s understated yet distinctive, with the anniversary graphic doing the talking. Team it with tailored joggers or pleated chinos for a contemporary prep aesthetic.
Available here.
Styling the Capsule
What makes this collection particularly relevant in 2026 is its adaptability. We’re seeing a continued appetite for heritage brands that understand modern proportions and cultural context. Relaxed fits, premium cotton construction and thoughtful graphic placement ensure these pieces feel current rather than nostalgic.
Layering is key. Throw a hoodie beneath a structured wool coat, contrast a sweatshirt with sharp tailoring, or keep things pared-back with wide-leg trousers and minimal leather sneakers. The capsule’s strength lies in its balance: bold enough to stand out, classic enough to integrate seamlessly into an existing wardrobe.
A Milestone with Momentum
Anniversaries can often feel retrospective, but this collaboration feels forward-facing. By partnering with Aaron Chang and Ivy Boys, Gloverall signals its relevance to a new generation without abandoning its roots.
Seventy-five years is no small feat in fashion. It speaks to craftsmanship, cultural resonance and the ability to evolve. This capsule captures all three, a confident reminder that true icons don’t just survive; they adapt, collaborate and continue shaping the conversation.
For those who appreciate heritage with a contemporary edge, the Gloverall 75th Anniversary x Ivy Boys collection is more than merch. It’s a wearable celebration of British menswear history, and a statement about where it’s headed next.
You can see more from Gloverall here.