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Premium men’s retailer Woodhouse Clothing has just launched a new collection of British made contemporary menswear staples, to celebrate its 40th anniversary.

For those few that are unfamiliar, Woodhouse Clothing, (established in 1975) located in Notting Hill, house limited edition and rare labels as well as offering an in store grooming experience. The new collection will sit alongside already established brands like Armani, Boss, Fred Perry and Paul Smith.

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Dapper Stag arrived in stores on 4th December and features a great range of modern wardrobe essentials that have been made with the finest quality UK materials and manufacturers, to create a truly British born and bred collection. The new collection features everything from t-shirts and polos to shirts and jackets (including Harrington, waxed, quilted and Mac designs) that are timeless and simple.

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Natural hues of olive green and grey marl are brought together with shades of letterbox red and colourful embroidery, which brings a welcome contrast. With this new collection, Woodhouse have ushered in a new era for 2015, which stays true to the heritage of the brand but also celebrates British manufacturing and style by creating great pieces. Dapper Stag has all of the core essentials for a British gent to create a timeless outfit.

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To celebrate the launch, Woodhouse have found eight Dapper Stag ambassadors that embody the essence of the brand and bring the collection to life. Ambassadors include men at the top of their game like house DJ Terry Farley, musician Chris Deakin, tattooist Chris Hewish and luxury drinks brand consultant Fabrice Limon.

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At MFM, we are big fans of timeless style and essentials in this collection like the cream Harrington and the navy Mac will keep you stylish for years to come. Available now at www.woodhouseclothing.com with prices from £50 – £175.