July saw the grand and much anticipated opening of Wellgosh on Birmingham’s famous New Street, known for their carefully curated selection of the finest menswear currently on the market. Hailing from Leicester, it makes complete sense to make the hop to, in my opinion, the greatest city on Earth and I for one, was pleased to see their doors open.

“Wellgosh is expanding, from the original bricks and mortar store in our home town of Leicester to neighbouring city Nottingham and now on to the UK’s second city, Birmingham. Birmingham has always had a very unique and independent style, with a rich history of music, art and a melting pot of different cultures; a combination that Wellgosh is familiar with and owes its development to.

We’re excited to supply the city with the best in hand-selected premium street and skate apparel and accessories from around the world, whilst integrating and supporting the subcultures we are inspired by and find our sense of belonging with.”

For me, Wellgosh are a welcome addition to Birminghams fashion scene. The city already has a rich choice when it comes to buying clothing and Wellgosh will fit very nicely, The wide variety of brands on offer will make for a welcome change without damaging the footfall of other well known shops.