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UNKNOWN launch SS15 watch collection

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Counting down the days until your summer vacation? Embrace summer style and treat yourself to an UNKNOWN watch. It is certainly one way to make clock-watching a little more pleasurable.

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Founded only last October, UNKNOWN are a London-based time piece brand. So far, their minimalistic offerings have been a huge success, with particular watches being stocked at Selfridges and on This is no mean feat for such a new brand.

The brand are excited to have launched their first SS15 collection, a momentous milestone. Released mainly as additions to the brand’s current collections such as the ‘Classic’, the new SS15 range will introduce the ‘Engineered’ and ‘Urban’ styles alongside new spring hues.

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The collection of watches are able to seamlessly blend the classic with the contemporary. This is due to the contrast between the large, classic watch heads and the minimalistic straps, available in a range of vibrant, modern colours.

Drawing inspiration from art, fashion and vintage design, the watches are impeccably designed and crafted using handpicked quality components that are put together with the upmost precision. The company are proud of the effort and skill that goes into every watch: “From conception to creation each design is sketched, scrutinised and modified until it is just right”.

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The collection is all about blending the old with the new, and this is reiterated by the different watch styles on offer.

The ‘Classic’ range focuses on clean and refined design, combining polished finishes with a simplistic dial, lending to its minimalistic look. This makes it perfect for achieving that effortlessly stylish look.

The ‘Engineered’ styles blend stainless steel cases with a highly detailed dial that features Roman numerals and three striking inner dials. This is the option for the modern gentleman who wants to make a timeless statement.

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For the connoisseur of modern trends, the ‘Urban’ collection combines street influence, fashion and art for instant impact.

The ‘Natural Science’ collection has been designed for those who want to stick out from the crowd. The watches feature elegant illustrations of animals and insects.

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Whilst certain SS15 styles are stocked at Selfridges and ASOS, all styles are available at Understated, classic and affordable, UNKNOWN watches are the ultimate contemporary timepiece.

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