We love a launch of a new menswear brand, or even when a brand comes across the waters to offer up it’s wonderful products to us stylish English gents. So on March 17th we will see the UK launch of US streetwear brand Mossimo for SS14. This wonderful new collection offers us a wonderful mix of inspirations from music and street art primarily focusing on this idea of graphic prints and casual looks.
There are a total of 50 pieces that focus on easy to wear street clothing and the first drop will be in the 17th of March into Blue Inc Stores, and then a second drop will happen in May. Also MTV presenter and singer Bluey Robinson will be the face of the brand for 2014 and will feature in advertisements and be part of many store appearances. It has also been announced as the exclusive partner for the 2014 NME Awards, and a regional tour ahead of the UK launch for the Mossimo brand.