Trust Me – These Are The Best New-In Items at H&M

You will undoubtedly have seen every shop, brand and independent running a sale in the recent weeks, desperately trying to rid themselves of last season’s stock and refresh their shop floors with the latest must-haves.

I have a love/hate relationship with sales; I love a bargain, but I’m also very aware that it’s basically clothing that they haven’t been able to sell, for one reason or another. So, for me, the sales only excite me because I know new-season clothing is coming my way and this season, H&M have smashed it out the park.

Now we all know H&M, and I imagine the majority of us have at least one thing from them in our wardrobes, I reckon that this season, you’ll have a few more pieces to add to your collection. Not only have they smashed the summer basics, but they have also brought out some standout pieces at ridiculous prices, as well as some techie materials to keep you cool in that barmy weather we’ve all been waiting very patiently for.

Resort Shirt – £9.99

I know I’ve gone bold to start with, but if you can’t rock an all over-print in summer, then its a bad job. This number is made with 100% Tencel Lyocell, which is guaranteed to make sure you feel the breeze cutting through on those humid days. The soft colours of the landscape print make it surprisingly wearable and for the pièce de résistance, you’ll get change from a tenner.

Slim Fit Linen Suit Trousers – £24.99

For a moment, just forget that these are suit trousers and look at them as what they are, £25, 100% linen trousers in a slim fit that will see you from day to night during the height of summer. Pairing these with some clean white trainers and a white t-shirt, and you’re set for a winning combination.

Slim Fit Fine-Knit Polo Shirt – £17.99

Losing the buttons on this polo gives it a much more relaxed look and feel. Matching this detail with a fit that shapes in at the chest and tapers at the waist creates a lovely, fitted silhouette. This piece would work very well on its own, with shorts or for a mega neutral look, paired with the linen trousers I mentioned earlier for a full Mediterranean vibe.

COOLMAX® Shorts – £17.99

Guaranteed to keep you cool on those warm summer days, the fast-drying polyester fibre in these shorts wicks moisture and regulates temperature. These shorts nod heavily to the ever-popular Athleisure movement which we have seen over the last few years, and would be perfectly paired with chunky trainers or your favourite sandals.

Lover’s F.C. x H&M. – £29.99

Just because the Euros are over doesn’t mean that football has gone away, and much like the sport itself, football fashion is deeply embedded in our culture, with this movement being a standout one to get behind. The guys behind Lover’s FC live and breathe the belief that football is a sport that unites, not divides. They create fantastic, retro-inspired collaborations with the brands that we love and this current one with H&M is no disappointment.

Written by Tom Loughran