We always go on about tailoring and quality clothing, and in regards to this we have always been a fan of Tiger of Sweden’s consistency when it comes to quality and stylish clothing. However despite our love for this brand it has only been possible to obtain anything from this collection via the concession in Selfridges. That is unil now anyway.

Tiger-01-GQ_03Oct13_pr_b_813x494Finally the brand have decided to set up shop permanently, located not too far from London’s Piccadilly Circus. They stock the brand’s main line in full, that includes tailoring, shoes, accessories and jeans (literally so excited about this). They do cater for the women folk too but that really isn’t our concern right now. The shop has a masculine style that you would expect from this kind a super slick brand, sleek high shine stone walls, old fashioned bookcase style shelving cabinets that really allow the clothes to more or less showcase themselves.

Tiger-02-GQ_03Oct13_pr_b_813x494If you can’t make it over to the West End, brand fans will be happy to hear Tiger plans to expand even further soon. Next stop: a second store in Canary Wharf this November.

Tiger-04-GQ_03Oct13_pr_b_813x494Open now. Tiger of Sweden, 210 Piccadilly, London W1J 9HL. tigerofsweden.com