Adidas Originals have dropped four colourful new watches and they are better than I expected. We all know that Timex create timeless, classic watches but this collaboration with Adidas have propelled them onto the wrists of every cool kid up and down the land.
They’ve clearly time the time to understand their market audience and create appropriately. The collection features 4 watches in total, 2 digital and 2 analogue.
On the analogue side of the range we have Project One, both are solar powered models that come with a bio-resin strap and an “ocean recycled” plastic case, while Project Two has the Adidas logo embossed on its dial.
The digital selection is by far my favourite, quintessentially Timex with the Adidas logo placed above the screen, coming in both silver and gold. Aimed at “Concrete Jungalists” and “centred about the Young Creative lifestyle.
Whoever the intended buyer is, they are guaranteed to get a watch whose style won’t fade and can be brought out time and time again, all for a seriously reasonable price.
Priced between £49 and £79.