“The necessity for clothing is a cultural constant.”

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Get to know The Superfluous Culture. The Canadian brand understands the significance of style staples over passing trends, offering a refined aesthetic that strips garments back to their essentiality. To such an extent, in fact, that the result of this minimalist vision is unisex clothing boasting simplistic form and uncomplicated design. Such unbridled authenticity is refreshing.

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Spring/summer 2014 sees the release of a beautifully shot lookbook, which showcases the season’s collection and its impressive offering of chic, cool pieces of the highest quality. From hemp cotton t-shirts, classic polos and longline trench coats (which are customisable) to waffle-knits and linens, there is nothing that hasn’t been carefully considered, intelligently designed and fantastically crafted.

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The collection is available for pre-oder at here.