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The Importance Of A Grooming Routine

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There’s still a slight stigma behind male grooming, even though the industry is showing substantial growth year after year. More and more men are now paying attention to grooming, but if you’re still not a convert we’re here to help.

Grooming isn’t about spending an hour in front of the mirror every day, and it isn’t about stepping out of your comfort zone to look after yourself. It’s, in fact, something you already do…

Every man has a grooming routine, whether it’s cleaning your teeth twice a day, flossing, applying aftershave, having a shower and spraying deodorant. This is all part of ‘grooming’ and it’s something (we hope) you’re doing right now.

The issue is although the above is fine and highly recommended, with the products available and the advice out there it really isn’t enough. So we’re here to show you what type of grooming you should be doing each morning, and each evening, to improve your overall appearance.

But before we jump into it, we want to make it clear that this isn’t going to add 30 minutes on to your morning and evening routine. You also won’t need to think about it, as all we will be doing is adding some important grooming products in to your existing grooming routine. It’s easy… so there are no excuses.

The Products

If you don’t know already, the grooming industry is one of the fastest growing over the past few years. Men are finally starting to accept the fact it’s OK to pay attention to their appearance, and more and more grooming products are being developed and being bought.

For this article, we’re going to be using products from Kiehls. It was a team decision on what products we personally used most, and it’s also ideal to use a range of products from the same brand. They tend to complement each other when used together, and sometimes experimenting with different products and brands can have an adverse effect.

The products we recommend are optional so don’t be put off if you don’t want to use all of them. Of course, keep We’re going to be using the following…

Moisturiser: Facial Fuel Anti Wrinkle Cream

facial fuel cream

Eye Cream: Facial Fuel ‘Heavy Lifting’ Eye Repair (optional)

eye repair

Face Wash: Oil Eliminator Cleanser

oil cleanser

Toner: Oil Eliminator Toner

oil toner

Night Care: Midnight Recovery Concentrate (optional)

midnight recovery

The Routine: Morning

Remember, we’re not doing anything out of the ordinary here. All we’re doing is adding a selection of the above products to your typical, day to day grooming routine.

In the morning, it’s likely you wake up, wash, get changed and clean your teeth. Alongside this, we recommend just simply applying moisturiser alongside a small amount of the eye cream.

Don’t worry about washing your face with the cleanser; you can however just splash your face with water to rinse off what you’re going to apply in the evening.

When To Do It

The best time to do it is after you clean your teeth. It’s very likely you do this every morning, so just be consciously aware to apply the eye cream and moisturiser every morning once you’ve finished brushing.

What To Do

Using your ring finger, apply a small amount of eye cream around the bottom of your eyes. This is going to help reduce puffiness alongside your typical wrinkles or bags. By using your ring finger you’ll be able to apply less pressure, because the more pressure you use the more it’s going to cause irritation.

Then take a small amount of moisturiser and rub it into your hands (like you do when applying hair product). Gently apply this evenly across your face. Again if you use too much it’s going to have an adverse effect making your skin look greasy, so apply a small amount that just covers the whole of your face.

morning creammorning cream 1

If You Have Time

The typical routine for men is ‘Cleanse, Tone & Moisturise’, so if you have time you could perform this each morning. This would simply mean washing your face with the cleanser, spraying the Toner and then applying the eye cream and moisturiser. We tend to recommend only cleansing and toning in the evenings though, but it really does depend on your skin and how bad it is.

The Routine: Evening

The morning routine is a walk in the park right? Clean your teeth, and then apply an eye cream and moisturiser. The addition is minor, it’s going to add about 30 seconds on to your morning but it’s going to have a positive effect.

The evening routine we’ve decided to apply a few more products. We find the morning is often a time when you’re in a rush, where as the evening is less hectic and often the best time for you to pay more attention.

When To Do It

Again, before you go to bed you’re going to probably clean your teeth. Therefore this is the best time to apply the products we’re about to recommend. If you shower in the evenings, use the cleanser within the shower while you wash.

What To Do

Cleanse using the face wash, and again just use a small amount. Squirt a pea sized amount of face wash in to the palm of your hands and then rub them together. The product will become soapy, and you’ll then want to apply this evenly around your face. You can use a bit more force here, rubbing it into your skin. Pay attention to the nose area, alongside your cheeks and forehead. Leave the product on for about 30 seconds and then rinse off completely.

You’ll then want to dry your face ready for the toner. Spray it across your face, and you typically don’t want to spray anymore more than five times. Using your hands to rub in the toner.

Like in the morning, you want to then apply a small amount of the eye cream onto your eyes and apply the Midnight recovery. A few drops is all it takes into the palm of your hand, and then simply apply the oil onto your face. This step is optional, but if you don’t use the Midnight recovery make sure you use a moisturiser.

oil cleanser 1oil toner 1

eye repair 1midnight recovery 1

If You Have Time

There really is endless possibilities of what else you could do if you have time: exfoliating, shaving or beard maintenance, flossing, keeping your eyebrows trim and even cutting finger nails. Some you might already do, but keeping on top of it all will drastically improve your appearance. If you want to do more than what we recommend here, head over to our grooming section for more advice.

Throughout The Day

As work then gets in the way, and stress alongside bad weather tries to adverse the effects your new grooming routine is having on your skin, you might want to start applying and maintaining throughout the day.

It really isn’t needed in most cases though, but throughout the day you could apply moisturiser, eye cream, and even use the toner to keep your skin fresh. Don’t overdo it though.

So there we have it, pretty simple right?

Just concentrate on applying a few additional products into your day to day routine and you’ll start to see improvements to your skin and your overall appearance. Once this grooming ritual becomes unconsciously natural to you, start thinking about what else you could do to improve.

Let us know your grooming routine in the comments below, and to see the full range of products from Kiehls click here.

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Paul McGregor
Paul McGregor

Founder of MFM, and short course lecturer at The London College of Fashion teaching all things marketing. Read my personal blog here.

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