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Swims Autumn/Winter Range Launched

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After glorious and unprecedented clear skies, the last weekend rain has had us at MFM turn our minds to new season outerwear and the need to cover up and still look great. With that in mind, it is good news that Norwegian brand Swims has just launched its new range for Autumn/Winter.

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If you are not familiar with the brand, they have developed a name for themselves over the last few years for their strong technical and versatile clothes that make for those that want to make the most of the great outdoors and an active lifestyle. The new season collection bears all of these trademarks – practical, sophisticated and perfect for the unpredictable and temperamental UK weather conditions.

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Founder of Swims, Johan Ringdal grew up in Norway so the cold and rain were normal for him. His understanding of unstable weather has translated into the coats in the new collection, which are made from the highest quality fabrics, and are technically perfect. The new range comes in a variety of colours and styles with the olive green, cream and navy blue being our particular favourites. There is also a range of styles to suit many an occasion – the Continental coat consists of two layers with a performance outer fabric.

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A spin on the traditional Mac, it is perfect for a smart occasion whilst also being weather appropriate. The New York style is our choice for the outdoors though, with its capped water repellent seams with a detachable knitted gilet, which can also be worn on its own, making it a fantastic winter staple piece. Priced between £200 – £400, the current collection can be shopped at selected stockists and online at

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