Sandeep PurewalIn order to promote what it calls its most exciting collection to date, Superdry has also created a supporting campaign film for its Autumn/Winter 2014 collection. The campaign film opens with shots of a model, his body adorned with tattoos. In a series of short, fast-paced shots, the model wears different Superdry outfits.
Within the first few seconds, we are given a taste of who the new Superdry AW14 men’s collection has been designed for: the modern, style conscious, spontaneous man. The distinct rock anthem accompanying the film only reaffirms this. Stylish, bold, and daring, the campaign is able to perfectly capture the new AW14 collection.
The new range embodies the colour of autumn. Bright bursts of orange revive the nonchalant greys, browns and blues of the range. Texture is also a major theme of the clothing collection: luxe leather, artisan selvedge denim and tasteful knitwear help set the brand apart from other AW14 ranges. Winter style should be functional as well as fashionable, and Superdry’s winter ready linings ensure that the brand meets this brief.
One of the highlights of the collection is undoubtedly the wide range of jackets: the ‘Bleeker Street Pea Coat’, Superdry’s take on the classic gentleman’s essential, and the ‘Ryan Jacket’, a vintage style soft leather jacket, are two prime examples. However, a jacket alone is not enough to complete a tasteful outfit: as Superdry is aware, trend-setting shoes are a must. The selection of men’s military and hunting inspired boots embodies the collection’s daring streak.
The collection caters for all tastes: remaining smart and stylish, the SD Gym Equipment and Copper Label Goods collections show us how to achieve the classic understated look. Also, Denim purists will opt for Copper Label Selvedge while new OrangeDry Denim offers more contemporary cuts. The Superdry AW14 collection is now available at all Superdry stores, as well as online at http://www.superdry.com.