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The weather is finally starting to heat up, and with a new season, comes to the perfect excuse to invest in a new wardrobe. Bold, fresh shirting is an effortless way to rework the basics and key pieces you already own, elevating any jeans and jacket look for the new season – and PHIX Clothing are a key emerging brand shaking up the menswear market on this front. The distinct shirting offered by PHIX can also invigorate your work wardrobe and formal attire, adding a twist to your day-to-day shirt and suit looks, or for making a statement at that all important summer wedding.

This season is all about easy-to-wear styles that will take you from hot summer days by the pool to cool nights at the bar, with exotic prints and bright colours. PHIX hit the nail on the head with their unique, bold range of shirting and outerwear for SS19, encompassing key summer trends to keep your style current, whilst maintaining a classic and timeless retro rock ‘n’ roll inspired aesthetic. The entire range is limited edition, with only 100 pieces of each style in production, ensuring your look remains distinctive and won’t be found anywhere else – merging a level of luxury bespoke tailoring with affordability. This independent British menswear brand pride themselves on premium products, but without an excessive runway price-tag, and have dressed music icons like Miles Kane.

A key emerging silhouette for spring-summer this year is the Cuban collar shirt, with printed resort shirts, hawaiian prints and vintage bowling styles hitting the catwalks. This style is perfect for days by the beach, festivals and gigs with it’s loose boxy fit and lightweight material. PHIX have taken this classic retro style, popularised as a key menswear style in 1950s America, and created unique pieces featuring contrast panelling, in-house hand drawn motifs, and their exclusive metallic skull buttons. Their long-sleeved Arabella Shirt also offers a bold, statement Cuban collar twist on classic white cotton shirting, making it the perfect piece to layer under a casual suit look.

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PHIX’s casual Cuban styles and more tailored shirts often feature bold animal print designs, both upholding the brand’s ‘for the rock ‘n’ roll soul’ motto, reflecting key influences like The Rolling Stones and Led Zeppelin, and incidentally blending into one of this year’s key trends in both menswear and womenswear. The brand mix leopard and snake prints with unusual luxe materials like velvet and silk, and feature interesting detailing including piping, workwear pockets and statement collars – keeping you on-trend but with an individual spin.

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As well as classic rock ‘n’ roll, the brand are heavily influenced by the sixties retro mod and early seventies woodstock culture – featuring a broad range of exclusive paisley, Beatles-style prints, and kaftan shapes with grandad collars. These bold, indie pieces are difficult to come by at a premium quality level, and infuse any look with retro nostalgia, perfect for summertime and completely workable in any man’s wardrobe this year, mod or not, thanks to the woodstock and seventies influence infusing high-end runway styles in recent years. One of our favourite’s on offer is their Strawberry Fields print, available in a cool contrast revere collar – as seen on model Bill Huxley – Cuban or a long-sleeved cotton Kaftan.

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Striking candy stripes are another emerging trend for SS19 that PHIX get just right, with their original vertical striped velvet shirting, a style they’ve been rocking for years and refreshing in new and distinct ways for every season, becoming bang on trend for menswear this summer. These retro striped velvet pieces are great for cool evenings and dress up any casual or simple look.

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Wild western looks are all the rage with YSL, Tom Ford, Chanel, Calvin Klein, Louis Vuitton, and Balenciaga hitting the runways in cowboy hats and spurs this season. PHIX offer a subtle homage to this trend, and fuse it with that rock ‘n’ roll edge and premium materials, making the Western Shirt wearable, whilst still making a statement. Their Roxx Western Shirt is a serious contender this summer, with satin leopard panelling and gold piping on premium lightweight material, perfect for warmer weather.

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PHIX offer a wide range of styles, all perfect for the coming season and offering timeless, comfortable, durable and statement premium pieces that will see you through this summer and beyond.