Debenhams have introduced an all-new online suit hire service for its formalwear range aimed at occasion-based custom.
The website, www.debenhams-formalhire.com, has recently been launched ahead of this years wedding season, aimed at offering their customers the option of building their wedding attire via a ‘build your outfit’ facility at the online store. Available are ‘highland’ wear for tartan-required outfits, eveningwear and formal wear.
“The choice of suit is a crucial part of any groom’s big day. Having completely revamped our Young’s Hire range for 2013, we wanted to give grooms a convenient and stress-free way to find their perfect wedding outfit. With the new outfit builder and try-on service, our customers can try on their preferred outfit in store, where they can then get expert advice on style alternatives and getting the perfect fit. It’s one less thing for the groom to worry about as he can easily see who still needs to be measured, not to mention great reassurance for the bride who can check everyone’s sorted!”
- Paul Baldwin (Debenhams’ director of buying for menswear.)
As part of this service, all wedding party members are emailed details of the chosen outfits.
Within formal wear the suits are broken into various collections in terms of colour themes and garment types, also included is a dedicated Jeff Banks – Unique collection of formal wear.
With a store finder clients can locate a convenient store and organize an appointment in order to get measured.