You are here: / Mens Fashion / Mens Fashion Guides / Style Inspiration – The Scandinavians

Style Inspiration – The Scandinavians

Like it ? Share it:
Share it:

It doesn’t matter if they’re Norwegian, Danish or Swedish, those Scandinavians make me green with envy. Those cheekbones which appear as if chiselled from the finest granite, those mesmeric eyes sparkling like diamonds in the sunlight, those flowing blonde locks which look as though they were invented for a L’Oreal advert, it’s enough to make any man sick.

What gets me more than anything though is their style. There is such a sumptuous ease to it all; they look as though they’re barely trying while at the same juncture putting the rest of us fashion lovers to shame. Their colour palette plays on the minimalism, the brands are easy on the eye and the contemporary cuts exude a sense of the past, present and future all combining to create a perfect synergy of style.

style 001

They may be famed for their model looks, clean way of living and lifestyle which regularly crops up on ‘best places on earth’ lists but the Scandinavians have recently been making as many waves in the fashion industry as they have in the travel guides.

More and more brands appear to be coming from this cluster of small countries in the farthest reaches of the Northern Hemisphere and we here at MFM thought it was about time we showcased exactly why that is.

Without further ado, here are just three of the leading brands hailing from those Utopian countries in the North.

Norse Projects:

style 002

Brands such as ACNE and Nudie may be more widely known, but anyone who loves a brand that is yet to saturate the style market will love Norse Projects. This Norweignan brand fuses a sense of modern fashion with streetwear to create a brand that works just as well with 50 year old men after a good pair of chinos as it does with teenage skaters with a backpack and twenty-something hipsters looking for 5-panel caps or sweaters. Check out their Elka rain jacket in an abundance of colours; originally designed for trawler fishermen, it’s the ultimate in raincoats meets fashion.

mens david topanton cacao shirtblue rubber jacket

norse stripe shirtketel navy sweaterwhite heavy chinos

Our Legacy:

style 003

Hailing from the shores of Sweden, ‘Our Legacy’ are very much at the forefront of the Scandi fashion movement. Creating a unique blend of prints and clean shapes, they epitomize the quintessential designs associated with Sweden. From t-shirts to print shirts, lightweight cotton suits to suede leather bomber jackets, Our Legacy really are one of the pioneers of Scandinavian fashion.

indigo lips shirtsuede shirt jacketleaves six shirt

yellow wool jumperwool blend blazergrey frote tee

WOOD WOOD:

style 004

This Danish brand has recently become a by-word for uber cool. If ‘Norse Project’ are street style and ‘Our Legacy’ are contemporary prints and cuts, Wood Wood are an amalgamation of the two. Their latest collection is part football casual, part East End hipster and these two juxtaposed style sub-genres merge to create a collection which immediately singles it out as Wood Wood.  Without question one of the hippest brands doing the rounds, their logo – I’m not quite sure if it’s meant to be a W, two A’s or both – is a sign of one of the coolest brands coming out of Scandinavia.

wood gang teewood 3d teedouble graphic tee

paradiski shirtwwsc sweatshirtowen messenger bag

Conclusion:

Every country likes to think they dress well but if we are honest with ourselves, there is something about the Scandinavians that sees them at atop the style podium. There are numerous reasons as to why this may be but I think in the main it is due to the ease with which they carry off their various looks; they don’t look as though they are trying too hard yet at the same juncture it is clear to see they take great pride in their style habits.

Of course the fact (or is it myth?) they all look like models enables them to execute a look few nations have the ability to pull off but their choice of cuts, colours and blend of classic work-wear with contemporary street-wear only help to enhance their rightful place amongst the fashion elite.

Like it ? Share it:
Share it:
Robbie Canale
Robbie Canale

Robbie Canale is a freelance writer and stylist with a passion for football and fashion, two genres he knows should never go together! He has contributed to publications including Harper's Bazaar Arabia, GQ Dubai and Pickles football magazine.

YOU MIGHT ALSO LIKE

Leave a comment

Your email address will not be published. Required fields are marked ( * ).

Mens Fashion Magazine
Every guy wants to dress better, and MFM is your daily dose of men’s fashion and style. Focusing on style education features, fashion news, and connecting the modern day man to the menswear industry, we’re here to help.
NEWS LETTER

About MFM

We are an online mens fashion magazine, and have been running since 2011. Covering a wide variety of topics such as men's fashion trends, style tips, news from the industry, and the latest sale offers, MFM has been labelled the number one online resource for men's fashion and style. Driven by a group of fashion enthusiasts, our team work hard providing you with regular articles to enhance your personal style.

More About Paul

Looking to find out more about Paul, the Founder of MFM? He has his own personal blog sharing personal insights into style, fitness and personal development. For any personal enquiries, or if you're looking to unlock your full potential, create more freedom in your life and feel the best (and look the best) you ever have... then visit Paul's blog here.

Advertise With Us

We're always looking for exciting brands and retailers to advertise with us. If you're looking for a website which has a high amount or targetted traffic to advertise your campaign, get in touch with us by emailing us here. You can always check out our packages over at our Advertising page