Kate McleishPersonal style continues to evolve through digital means; with street style photographers capturing and sharing the latest fashion looks online. Utilising this media provides the viewer with social unlimited access to trends and contemporary style concepts. Thus creating and defining new fashion identities for us to grasp.
MFM take a look at some of the finest Street Fashion Photographers around the globe, the translation of style and future trends of 2014.
The Sartorialist
One of the most reputable fashion blogs of the lot, The Sartorialist was founded by blogger and talented street photographer Scott Schuman just over 3 years ago. Schuman captures an eclectic array of characters, showcasing flawless fashion sense often that of stylish New Yorkers. His work has been publicised around the world, including a permanent collection at the V&A. Schuman’s photographs successfully inspire and influence trends through a lens.
Inspirational Look: The Dishevelled Gentleman
In modern times an organic approach to grooming has taken male personal style by storm. It is increasingly becoming the norm to have your hair longer and as far as beards go they are styled & full frontal. It is no longer frowned upon to let your natural makeup come through. Smart relaxed luxe is the dishevelled gentleman; a practical overcoat and red flannel shirt complimented by a coloured rolled up casual trouser. Dr Martens give a smart spin on the hiking boot with contrast laces and a backpack is the perfect answer to hold all those about town essentials.
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FACEHUNTER
Swiss photographer Yvan Rodic, has been shooting stylish subjects on pavements all over the world for over 7 and a half years. Captured on his trusty G10 camera with ease, Rodic has documented the finest fashionistas across the globe from Russia to Sweden. His work has been publicised in two self-titled books ‘Facehunter’ & ‘A Year In The Life Of Facehunter’ including several fashion brand collection collaborations. Rodic has previously been quoted as saying, he likes an off duty look, not necessarily someone sporting high-end designers but a creative personal relaxed style.
Inspirational Look: Winter Bohemia
Layering and wrapping up warm over these cold months is a necessity. In saying that, with necessity comes routine and sometimes the fun is eliminated from this task. Winter wear doesn’t have to compromise mainly of black; this can be the addition to tone down your colours, print and texture of your look. Winter Bohemia consists of some statements accessories, a colourful hat perhaps with unusual detailing, a patterned scarf and a contrast print shirt for good measure. Black is simply the diluting agent or in some other instances navy, camel, grey or brown. This guy has the correct balance of colour, layering and unique practicality.
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The Locals
Aptly named “The Locals” this Copenhagen based street fashion photography blog is created by Soren Jepsen- formerly the founder of Copenhagen Street style. Shooting fashionable subjects across capitals such as London and New York, The Locals displays photography encompassing a variety of eclectic trends, styles and personas. Often capturing the unaware, quiet yet creative colourful individuals seated or strolling through the city.
Inspirational Look: All Black
Ever heard the phrase… “Those who wear black lead colourful lives”. This trend is a contemporary rebellion against pattern, print and colour clash. Smart, simple and flawlessly understated but not to be underestimated. Hints of primary colours or metallic can add interest and stop you looking too plain- if that’s what you’re worried about! A mix of high spec detailing, texture and embellishments are the way forward to achieve a statement look. Go for a sportswear edge with trainers and a tee.
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Conclusion
The impact of street fashion photography around the globe steers and takes the lead in presenting us with new trends each coming season before we have shopped them. So many talented photographers with an eye for detail, colour and character excitingly showcase their latest muses, allowing us to question our personal style and take tips. With blogging, personal style posting and ‘selfies’ becoming a daily or weekly ritual, you no longer have to look to your favourite designer or high end brand for inspiration. Look no further than street fashion, it is happening all around us and it’s evolving a better fashion future for you.