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SS12 Fashion Trend: Pastel Colours

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Summer arrives and it’s normally a time to remove the monochromatic clothing from your wardrobe and opt towards brighter, colourful hues. We see the transition between darker tones to brighter tones, such as burgundy to bright red, navy to electric blue and beige to bright yellow. Summer is a great time for colour blocking and adding pops of bright colour whenever possible, but this season we’re seeing a slightly different trend. It’s been consistent through out catwalks and up and coming SS12 designer collections that pastel colours are infact something to look out for this Spring/Summer season.

There’s a lot of benefits to wearing pastel colours in the spring/summer season. If you’re normally afraid of standing out from the crowd and opt towards subtle colours, pastel colours can be used to ease your way into brighter colours. You can play with a variety of different colour combinations, but due to the lighter tones, it’s a lot easier to get right. Pastel colours are also pretty timeless, bright colours may be popular one season but may disappear the next, where as lighter tones are forever on trend and can be used all year through. 

Now if your a guy who likes to stand out in the summer, your probably knocking this trend on the chin already. But here’s the catch, you can still wear pastel colours in a subtle or bold way. Due to the popularity, there are a variety of pastel variations on the market, and we can get our hands on some bolder colours. Mixing these with lighter pastels will again draw attention to the boldness of the garment, creating a statement you may be thriving towards. We can also pair lighter pastel colours with bold prints and colours, implementing the lighter pastel colour to neutralise and draw attention to the bolder garments. The opportunities are endless, whether you want to create a statement this summer season or add a subtle touch of colour, pastel variations are for you.

Here’s a lookbook showcasing pastel colours being worn with style:

It’s a great trend which carries elegance, and works with whatever style you pursue. Whether you’re a guy who likes formal attire or casual fashion, pastel colours are versatile, and can be implemented in to any style.

So keep an eye on Pastel Colours this season and don’t always opt for brightness. Pastel colours are versatile and can be used with whatever style your aiming for, and also give you more freedom when creating colour combinations. Let us know what you think in the comments below!

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Paul McGregor
Paul McGregor

Founder of MFM, and short course lecturer at The London College of Fashion teaching all things marketing. Read my personal blog here.


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  • Charles

    *Sigh* is there ever a time when Men’s fashion is not ‘pastel and effeminate’? I think all of the clothing articles are fine -except for jacket and shorts(NO). But, I think perhaps a more MANLY color palette would work better. Look, I am not saying color is gender or sexually defined, but I personal have not seen any men of real stature, professional or other wise wearing the colors of a flower garden. Jesus.

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