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The recent London Collections: Men served as a reminder of the creative and commercial importance of British brands and emerging talent.

Seven Dials, located in the heart of Covent Garden, was not one to miss out on the action. On the 11th June, in celebration of the upcoming fashion shows, Seven Dials menswear brands came together to offer shoppers exclusive in-store offers, as well as activities, giveaways, DJ’s and drinks.

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Catering to the modern, fashion-conscious gent, Seven Dials is a must-visit destination for original and independent menswear brands. The village is home to an array of men’s clothing and sports luxe brands including Natural Selection, Finisterre, Fixation, Le Coq Sportif, Farah, Foxhall London, Industrie, B1866 and Carhartt to name a few.

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Paying further homage to London Collections: Men, the retail destination is giving away £500 worth of must-have fashion pieces for your SS15 wardrobe.

Enter before 9th July to win an embossed folio bag from the just opened Cambridge Satchel Company Men, a pair of white Superga 2750 Cortu Classics, the Finisterre Cadgwick shirt, a £50 voucher to spend on a new bike in Fixation, and a £150 worth of vouchers to your favourite Seven Dials stores. Visit: http://www.sevendials.co.uk/prizedraws/1061-win-a-500-london-collections-men-prize-bundle

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Seven Dials is carefully curated for shoppers of discerning taste, putting it on the map as a hub for forward-thinking men’s fashion. Home to over 120 shops, it is complete with an array of vibrant cafes, restaurants, bars and pubs, making it a perfect shopping destination.

Head to Larsson & Jennings’ flagship store to create your own limited edition watch; visit Peter Werth to cover all of your tailoring desires; invest in a luxury leather jacket from Bolongaro Trevor.

For those essential finishing touches, treat yourself to wet shaves, beard trims and shoe polishes at the premium male grooming salon Murdock. Grab a slice of gourmet pizza at Homeslice or feast on mouthwatering steak at Hawksmoor; to top it off head to The Crown Pub for an ice-cold pint.

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Seven Dials offers the perfect day out for the fashion-conscious modern man. Visit www.sevendials.co.uk and have a look for yourself.