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Serge DeNimes has announced a new collection designed for and stocked exclusively at the iconic fashion flagship Harvey Nichols. The launch was marked with a suitably glitzy evening hosted at the Knightsbridge store, which celebrated the artistic community, a consistent source of inspiration for the London-based brand.

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“The premium apparel is emblazoned with original designs that epitomise contemporary urban culture and artistic flair.”

Both the collection and the supporting event epitomise the brand’s ethos for creating a lifestyle rather than simply a clothing brand, striving to inspire and entertain while remaining true to its artistic roots and integral efforts to create premium apparel. The pieces are contemporary classic staples, simple enough not to be overpowering and with signature motifs that insert emblems of that urban lifestyle into any ensemble.

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The collection is available for purchase online and in store. An absolute must-watch is this video which accompanies the collection and features Hackney-native rapper, Mikill Pane, and krump dancer, Dominant.