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Sebago AW14 Lookbook

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Footwear giant Sebago has released its Autumn/Winter 2014 lookbook to showcase its latest collection. While the footwear is both modern and bold, the range is able to remain true to the brand’s key concepts.

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According to the company, the collection is ‘a celebration of everything New England, where we are nautical in our traditions but deliver a future of performance and ingenuity.’ While Sebago is mindful of its legacy, it continues to strive to move forward.

As a result, Sebago’s collection achieves a classically understated look, while also hitting the latest men’s style briefs. The shoes are very versatile, and can be worn at all times: they are perfect for on the street, on a night out or in the great outdoors.

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Sebago has been creating authentic and timeless designs since its foundation in 1946. The Sebago-Moc Company was founded by New England natives Daniel J. Wellehan, William Beaudoin and Joseph Cordeau.

Four years later, the company’s sales had reached an impressive $1,000,000. Sebago-Moc’s first shoe was the hand-sewn penny loafer, styled after the popular Indian moccasins of the time. This shoe would go on to become the company’s patented welt construction.

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Sebago-Moc went truly international in the 60s, when Sr. Francisco Gaudier purchased a pair of the company’s classic loafers in Switzerland and, impressed, signed a contract to distribute the footwear throughout Europe.

Following this, Sebago-Moc shoes were unveiled at Semaine du Cuir, the international exhibition in Paris. In 1970, Sebago-Moc introduced its own branded boat shoe by the name of Docksides. Soon after, the company dropped the “Moc” from its name, becoming the brand known today as Sebago.

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Today, Sebago sells both authentic classics and innovative new footwear to over 85 countries. You can view and purchase the company’s footwear at http://www.sebago.com/UK/en. With free delivery this Christmas, there’s no need to wait for the arrival of Santa to treat yourself.

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