October 07, 2014
Scaramouche & Fandango
What constitutes being a Real Gent? What does that phrase mean to most of us? Well, Scaramouche & Fandango are here to answer those questions. With their range of styling and skincare products, Scaramouche & Fandango aim to set across the message that a Real Gent is a choice that we make each day.
From shampoo and conditioners to shaving cream and body wash, the brand is trying to reinforce the term A Real Gent. As they, themselves, have said, the term isn’t old-fashioned or dull, it’s quite the contrary, it’s about men taking pride in their appearance, the way they are perceived through a range of products that achieve this.
To them, a Real Gent is a “man of substance, defined by his ambition, wisdom and daring. He has an ability to make the most of any situation.” This places right into what it means to be intrigued and interested in fashion. To look at something, twist it to suit your own style and make it, by extension, stylish, is the point.
Scaramouche & Fandango strive to set across the message that a Real Gent, at the core, is all about the idea of distinction. What is it, we should ask, that makes us distinctive in this world of men’s fashion? The range aid us in this journey, it sets us apart from others that may simply slot into a column of many others.
There’s an element of unique simplicity with Scaramouche & Fandango. This is reinforced with the branding and ingredients used. The packaging is a timeless black with different colours for each area to which the brand wishes to explore. With this desire to appeal comes to the need to cut out the jargon, make it accessible and yet allow every consumer to become a Real Gent.
Therefore, we ask you, does Scaramouche & Fandango achieve this? Go ahead and find out. The range is available in John Lewis, Fortnum & Mason, Selfridges & Fenwick. Try it and hit the comments. We want to hear whether you’ve been transformed to a Real Gent. View the full collection here.