Turning five is a big milestone for any fashion business, especially in recent years of economic turmoil. So, we are very pleased to announce that this season, Pretty Green turns five and of course, the brand know how to celebrate in style.
The brand has teamed up with high profile designer Rankin to shoot the campaign for the Autumn/Winter collection from the Black Label collection. Entitled “The Audition”, the collection stays true to the rock and roll attitude that has defined the label over the last few years – British style with unexpected details. Specifically, this seasons offerings have been inspired by the most classic and famous of all British brands – The Beatles.
The results are a collection full of great pieces, must have wardrobe staples that you can wear again and again, alone or altogether; beautiful materials and details, 60s glamour and great, slim fitted styles.
Highlights of the collection include a reworked Harrington jacket in an awesome black and white optical fabric, a suede belted biker jacket and a superb piece for the party season in the form of the velvet shawl collar dinner jacket. For daywear take a look at the signature faux fur trimmed parkas and leather jackets.
Suiting is also strong, which is exactly what we would expect from a premium range. Directional suiting that stands out from the crowd, whether you opt for the striking cobalt blue wide lapel or the very cool outsize Prince of Wales check double-breasted suit.
Speaking of the images that you see here, Rankin says, “It’s all in the detail, you can really see the way the visual elements of this reference are worked into the tailoring. The end result is a striking collection of images that have the swagger and attitude Liam is so famous for.” The collection is available online at www.prettygreen.com and from 14 stockists with prices at £360 for blazers, £158 for trousers and shirts from £85.