What does fashion have to do with geology? Not much, you’d suppose at first. But Percival are about to prove you wrong with their unique and exciting SS15 collection.
Inspired by the intricate crystalline structures of minerals, the collection combines free and expressive designs with intricate, regimented patterns. The brand have taken a rather different approach to their SS15 collection. Their gamble has certainly paid off.
According to the brand, “Taking cues from regiment polygon growths and speckled silicate rock, we have created a collection of intricate and finessed shirting cottons sourced in Japan”.
The brand pays homage to nature’s need for balance: the more eccentric patterns and tones are contrasted with the classically English garments, such as the classic waterproof Sherlock jacket, which is available in traditional navy, as well as tan and green.
The collection also sees two new outerwear styles. The Fishing Mac and the Coach Jacket have been designed with functionality in mind. Waterproof and lightweight, the jackets are ideal for enjoying the outdoors, regardless of the weather.
A highlight of the range is the Mineral Jacquard collection. Bold and daring, the garments capture Percival’s drive to stand apart from the masses. The zip top, sweater, shorts, and jogging pants are patterned with the brand’s geometrical, grey marl artwork.
Other elements of the collection include the effortlessly stylish mineral t-shirt, and the selection of stylish and vibrant classic shirts, which combine simple colours with bold patterning for a look unique to Percival. Summer doesn’t have to mean palm-tree patterned shirts in colours more blinding than the sun.
The collection is available now at http://www.percivalclo.com/. Alternatively, pop into the flagship Soho store on Berwick Street in London. With world-wide delivery for online purchases as well as returns, make sure you check out Percival’s latest offerings before it’s too late.