June 30, 2015
Oki-Ni Welcomes French Brand Melinda Gloss To Website
Online retailer Oki-Ni has welcomed the French brand Melinda Gloss to its website for the first time since the brand’s inception six years ago.
For SS15, the duo behind the brand, Rémi de Laquintane and Mathieu de Ménonville are bringing their distinctly French casual-luxe aesthetic to Oki-Ni and establishing themselves further in the menswear market.
Having shown collections at Paris Men’s Fashion Week for several seasons now, the brand is growing and finding its place in the market with its understated, but highly desirable, mix of luxury and low-key styles. An emphasis on quality means the simple styles have a timeless quality to them and this contributes to creating the luxury feel the brand is becoming known for.
With suiting pieces being tailored in Limoges and the accessories and knitwear being constructed in Paris and Italy respectively, Melinda Gloss ensures that its clothes are produced locally and has built its brand on the importance of quality and attention to detail, things which come hand in hand with local production.
For SS15, Melinda Gloss has taken its inspiration from the idea of exploration and made it the central theme of the collection. With fifties-influenced tailoring at the heart of the season, the romantic, nostalgic notions of travel are referenced, but updated with African-inspired prints and a light-hearted watermelon motif.
Melinda Gloss have also collaborated with French plimsoll-manufacturer Spring Court to create the footwear for the collection. With several classic styles on offer, the footwear compliments the rest of the collection and very much in-keeps with the classic aesthetic of the Melinda Gloss brand.