Mountain Warehouse Launches New British Heritage Brand, Hinter + Hobart

London, UK. February 14th, 2023 – Outdoors retailer, Mountain Warehouse has launched today its
new sub-brand, Hinter + Hobart. From waxed cotton jackets to quilted padded gilets, Hinter + Hobart
is made from quality, durable fabrics in the natural colour palette of the glorious countryside
landscape that inspired them.

Available now online and in selected stores across the UK, the Hinter + Hobart range consists of 71
products and features durable outerwear, casual layering pieces and leather footwear and
accessories. The brand’s hero products are jackets made of water-resistant waxed cotton, such as the
Hawick for men (£175) and the Dartmoor for women (£160).

Hinter + Hobart is the new addition to Mountain Warehouse’s growing portfolio, which also includes
the coastal lifestyle brand, Animal, relaunched in 2021 with an eco-friendly offering, the pet-focused
range Jackson Pet Co, and the design-led athleisure brand, Active People.

Mark Neale, Founder of Mountain Warehouse says: ‘We are delighted to grow our family with the
launch of Hinter + Hobart. It provides our customers with more choice and an exciting new range to
complement their lifestyle from countryside walks with the family, Sunday roasts at the pub to an
evening drink in their local’.