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Mens Fashion Trend: Snapback Caps

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Everywhere I go I’m seeing a common trend. Summer has seen the return of vests and now come with the addition of a snapback cap. I personally look down on this trend, it’s sloppy and it really is too casual for me, but a lot of retailers are jumping on to trend quickly to keep up with the demand. So how did it happen? Maybe it was the sporting events which are occuring this year which brought snapback caps back to life, or maybe it was the fact guys are getting lazier, and don’t wish to style their hair this season. Whatever it was, the snapback cap is back and today we’re going to be highlighting some key pieces.

It originates from the mid-1990’s and takes a lot of features from the typical baseball hat. 1954 saw a lot of baseball players in the US adapt a new modelled hat, which had a rim that was flat instead of bent as part of their uniform. The trend caught on, and baseball teams then took it one step further, embedding their logos and team colours onto the hats. The trend re-arised when hip hop music was at it’s peak, with popular artists wearing snapback caps during the early 1990’s.

So what shall we be looking for when investing in a snapback? With any accessory, you want to make sure it adds something to your look or compliments it. When it comes to the snapback, if you’re going to use it to spice up a look opt for colour and patterns. If you want to use it with a majority of your looks and make it a statement to your style, go for something more neutral, something which will compliment the majority of your looks. Here’s some of the best snapback’s on the market so far:

What do you think of this trend? Is it going to stick around or will it fade into the background yet again? Let us know in the comments below!

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Paul McGregor
Paul McGregor

Founder of MFM, and short course lecturer at The London College of Fashion teaching all things marketing. Read my personal blog here.


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