Meet The Company Turning An Industry On It’s Head

It’s 2018. We’ve seen Time’s Up and yet more, unnecessary tweets from the POTUS. For us, however, we have continued to discover new and exciting brands for you all. Boasting a line of innovative products, we welcome you: FREY

This brand hosts a wide range of products that are blended with biodegradable, natural ingredients and a concentrated formula to minimize waste without any sulfates, parabens, synthetic dyes, or animal testing. That’s right. FREY celebrates being kind to cute little fluffy animals and is certified Vegan.

Inspired by world-renowned fragrances, the line comprises of over a dozen individual ingredients. No more over-sized jugs of cruel, goo-filled  liquids with ingredients you cannot pronounce. Here is a brand that has created the most fantastic products to keep you and your clothes fresher, longer.

Humble Beginnings

The laundry industry is largely run by huge corporations, some of which have not changed formulations, bottle designs, or perceptions of their customers in decades. This means all that’s seen on the shelves of stores are over-sized, brightly-coloured bottles of blue liquid filled with damaging chemicals.

These are then marketed as though it were still the 1950s, and two brothers, curious as to why this was, wanted chance. Every industry but this one seemed to be experiencing positive change,  by asking questions, learning from previous mistakes and looking toward the future.

frey for men bottle

They discovered that the industry was essentially built on misleading customers. Bottles and caps were created to encourage over-usage and filling, where formulas incorporated fillers (such as plain water) to give the appearance of more product. This, coupled with harsh chemicals, were used to give the initial appearance of a good clean, but in reality, damaged fabrics over time.

After months of research, a Kickstarter, and initial bottles hand-filled in a basement, FREY was born. The products are now produced with the highest-quality ingredients by some of the leading manufacturers and one of the top fragrance houses in the USA.

In The Bottle

What is FREY all about? Firstly, world-class fragrance. It’s unlike anything else you’ll most likely have experienced when keeping your clothes fresh and clean. Inspired by the top fragrances from around the world, blended with essential oils, and comprised of over a dozen individual scents, the revolutionary formulae used in each the products have created to help retain the natural colour and feel of your favourite garments; a proprietary blend of gentle surfactants and enzymes enables a potent, yet gentle clean.

frey for men

That’s good for us, but what about the planet? It is safer for the environment. FREY’s impact is your impact. The brand utilises a blend of more readily biodegradable surfactants and enzymes with concentrated formulae to minimise waste. This then gives back as they donate a portion of all profits to their non-profit partner to help those in need. As a certified B Corporation, it means that rigorous standards of social and environmental performance, accountability, and transparency are met.


The guys at FREY questioned why every detergent smelled almost identical, and used artificial fragrances that are not only bad for the environment, but didn’t smell great, either.

Oak has for centuries been seen as a symbol of strength and endurance, embodied by its austere scent of wood and wild forest. Combine this with the crisp, natural freshness of cedarwood and the warm, rich tones of amber to form the strong base layer and you’re en route to a winning formula. This is layered with notes of soft leather accompanied by hints of citrusy bergamot, a touch of geranium, and the fresh, minty-ness of eucalyptus to form a well-balanced scent that leaves your clothing clean with a subtle, distinct edge.

Enter, the products. Firstly, the Classic Package. Boasting an all-natural fragrance inspired by world-renowned fragrances and comprised of over a dozen individual ingredients, the Classic Package gives you the perfect pairing between the premium, concentrated detergent blended with natural surfactants, coupled with the fragrant, static-reducing dryer sheets.


All of these are mixed with FREY’s natural fragrance and designed to keep your favourite garments looking and smelling better, longer. The package includes: 28 concentrated loads in a compact, easy-to-use, 16oz bottle plus 40 superior dryer sheets.

The Complete Package. Here we get the great pairing between the Detergent, the Fabric Conditioner, and the Dryer Sheets. The premium, concentrated detergent blended with natural surfactants and FREY’s signature softener with a mix of gentle softening agents is created to soften and reduce wrinkles. Consider yourself saved. What’s more, for every purchase, someone in need is helped through the Wash for Wash program, as part of the 10% of profits we give back. Proud to be a Certified B Corporation.


It couldn’t be easier to get your paws on these fantastic products. It’s as simple as 1, 2, 3.

1. Save time.

Get products delivered straight to your door, regularly. No more hiking to the store when you run out of detergent (for your smelly socks.)

2. Save Money.

Free shipping and discounts on all subscriptions. (What could be better?)

3. Completely Customizable.

You can change your plan at any time, or re-order with a simple text. (Nothing complicated here, folks!) 

The entire line of FREY’s products is designed to be easy to use, easy to store, and look good wherever you put it. These exceptional products not only positively impact the user, but the world as well.

The brand has been built around the belief that we can, and should leave everything a little better than how we found it. So feel great knowing that by choosing FREY, you are making a difference to yourself and the plant.

To view the full range click here.