MFMTo celebrate the Yogui collection KEEN team up with Tirade World to showcase the updated range of colourways and prints for the iconic style.
KEEN continue to express their ethos of bringing individuals together to unite under a unique perspective. Teaming up with Tirade World, KEEN celebrates the Yogui collection within an interview series entitled ‘Creative Conversations’. The campaign bases itself on self-expression and artistic ingenuity highlighting five creatives each wearing the Yogui in a variation of colourways and prints.
Style and creative protagonists Emmanuel Unaji (Fine Artist), Jessica Stratton (Tattoo Artist), Jen Eleto (Stylist), Sam Wooton (Painter) and Desree (Poet) feature throughout the campaign with each boasting an exceptional skill set and artistic expression. The interview series explores each creative’s background, successes, future prospects and advice for up-and-comers. While each individual featured lead within their respective field the Yogui symbolises style unity within the creative industries.
Championing the significance of self-expression and style identity the campaign teases the multitude of colourways available for Yogui collection showcasing the varied aesthetics accessible via the slider shoe.
The Yogui collection comprises of three product ranges with the Yogui, Yogui Arts and Yogui Collaborations. Various colour stories can be seen throughout the campaign such as Camo Green, Rip City Paisley, and Tye Dye with a sneak peak at the upcoming collaboration with Japanese founded streetwear boutique atmos worn by Jessica.
Like champagne in a camp mug, the lightweight clog is the effervescent hero of the day, indoors or out. Featuring moulded EVA cushioning and a textured footbed which makes the Yogui one of KEEN’s most comfortable silhouettes to date, further complimented by the striking and reserved colour palette on offer allowing for style versatility ensuring the wearer can incorporate the Yogui within their own unique aesthetic.
The Yogui collection from KEEN is available to buy at www.keenfootwear.com RRP £59.99
About KEEN
Portland-based label KEEN takes a contemporary approach to outdoor footwear, using innovative techniques to create ergonomic and sustainable pieces. KEEN started in 2003, launching with the Newport sandal design, exploring whether sandals could remain open but also protect the foot. The UNEEK style launched in 2014 and has remained a core brand staple ever since.
colourways and prints for the iconic style