Paul McGregorAfter the successful launch of JOSEPH menswear back in 2013, the brand are proud to announce the opening of their first standalone menswear store. It’s a significant moment for the brand, who’s menswear collection goes from strength to strength each season.
Not only does the first standalone menswear store signal a bright future for the brand, the 1000 square foot store sits in the historic Savile Row.
Featuring the full Spring Summer 2016 ready-to-wear collection as seen at London Collections in June 2015 the store resembles the brands classic vs contemporary sensibilities.
To really represent the brands DNA, the store is a true experience in itself. Working with the brand’s architect Sybarite, the signature monochrome palette features throughout the store through modern accents and materials.
‘Sybarite Architects aims to incorporate our philosophy of luxury and pleasure and we are driven by this, no matter the scale of the project. We aim to strike a balance through the materials we use and the composition of the work in question. Our inspiration from the natural and unnatural world we inhabit help bring our ideas into reality.’
The store it split into three separate gallery spaces, with each room complimenting the different aspects of the collection. Not only are you shopping the brand, but the design of the store allows you to truly experience the art and the thought process behind the Joseph collection.
The SS16 Collection
We’re big fans of the SS16 Joseph collection, which takes inspiration from the sportswear and Indie attitude of the nineties. The construction of the garments are faultless, with performance fabrics prevalent throughout the collection.
Based around luxury essentials, the collection is well worth a gander…
To visit the store, head to 2 Savile Row, London.
To shop the full collection, click here.