Topman has always had a keen eye for brands, having collaborated with a fair gamut of innovative, interesting designers to produce the most covetable capsule collections made available to its wide-stretching target audience. Fred Perry, Stella McCartney, Kim Jones, Markus Lupfer and, of course, Hype. Summer 2014 sees the once bedroom-based brand join forces exclusively with the high street giant for their Festival Pack, with all you need for “crowded fun in the sun”.
The Hype x Topman Festival Pack is made up of 6 tees, 2 long-sleeved tops, 2 sweats, 1 vest, 1 pair of short and a bum bag to boot – all in those typically Hype, loud and rather dissident prints.
Hype was born in a Leicester bedroom during the summer of 2011. In just three years the brand has grown fast and to reputable stature. Having worked with many a respected retailer, the founders have remained true to their signatures and company ethos. In their words, this is a matter of “maverick without being elastic, non-conformist without being unworkable, ubiquitous but totally unique”.
So you have your festival tickets and your tent and sleeping. Do you think you’re missing something still? Well the Hype x Topman Festival Pack, available now in Topman stores and online should sort you out for all that “crowded fun in the sun”.