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Fintech is not only disrupting finance; it’s re-defining financial fashion with traditional conservatism shunned in favour of ‘informal elegance’

Fintech pioneer eToro has put together the definitive financial fashion looks for 2020 and examines how, and why, financial fashion trends and style have evolved over the past 80 years.

Teaming up with prominent stylist and ‘urbane outfitter’ Chris Modoo, eToro has discovered fintech is not only shaking up the old financial order by revolutionising how we consume financial services, it is also having a social and cultural impact by changing the way the industry dresses.

From the iconic bowler-hatted gent in the City of London, to the brash stripes and braces synonymous with the trading floors of the eighties, eToro has tracked the evolution of fashion in finance. The look of today’s fintech entrepreneur is more likely to reflect the aspirational style of their customers than the ‘them and us’ uniform of the old-fashion bank manager.

“Our 2020 look says respectable, travel friendly, and fashionable, but not aggressively so. Informal elegance. The classic wool trouser, worn in all its pleated correctness, is re-imagined with a drawstring waistband for ease and comfort. Knitwear is trim and practical with the old ‘City stripe’ shirt serving as a pop of colour.

Simon Peters, an analyst at eToro wears: Blazer by Mr Start, Shirt by Pink Shirtmaker, Trouser by Kit Blake, Sneakers by CQP. Grooming by Philip Hague (International Artistic Director, Toni & Guy)

“The blazer is the new suit, and soft, unstructured styles rule. The sneaker, once only worn in inclement conditions, is the go-to footwear for day-long comfort. The look is well put-together and considered as well as being disruptive and mildly subversive. It is the antithesis of the badly fitted blue suit and cheap shoes. Less formal but more elegant. A sartorial dichotomy.”