April 20, 2015
Henri Lloyd SS15 Collection
Embracing a new, smarter aesthetic for Spring/Summer ‘15, Henri Lloyd have taken their nautical heritage and embedded it in their clothes at a fundamental level. The fabrics used in the collection reference sailing in their material, colour palette and their details accent the collection.
A modern twist has been applied to classic staples, like the vivid contrast linings in the hoods of sweatshirts and the piping that accents the collars of the polo shirts. Other polos bear graphic prints, some abstract, others striped.
Stripes actually recur throughout the collection – another sailing staple – which references the nautical influence for this season.
Technology-inspired branding is also prominent in the collection, which appears in logos on shirts, jackets and polos. That technology has also filtered down to the clothes themselves, with special laminations, coatings and patterns for the new season.
Craig Prest, Creative Director for Henri Lloyd said of the collection: “Having celebrated 50 years as the Original British Sailing brand and today specializing in the way garments function whilst still maintaining effortless style – our Spring ’15 collection continues to promote the brand’s core design DNA: technological innovation mixed with a rich sailing heritage.”
Central to the styling of the collection is the idea of layering and mixing graphics with smarter pieces to create a unique style. Mixing textures is a key way to do this, by pairing technical waterproof jackets with lighter-weight knits or jersey polos.
The new stylistic details also mean that the pieces in this collection will pair really well with already established wardrobe styles – adding some denim and a pair of Chelsea boots, for example, will appropriate these nautical styles for city living, or else board shorts and flip-flops with one of the hoodies will create a relaxed, surfer-inspired style.
As a collection the blend of technical innovation and classic styling means that it is highly versatile with just enough of an adventurous feeling to make you think that you too could just jump on a boat and sail the Mediterranean… without falling in.