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Shopping for winter coats is already hard enough with the huge range currently out there. Trying to find something comfortable, practical and versatile is also hard, but classic outdoor brand Henri Lloyd have just released a jacket that hopes to make choosing a little bit easier.

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The Elmley Reversible bomber jacket blends technical performance with fashionable touches to create a versatile winter outerwear option. On one side there is a two-tone technical fabric for severe weather, and the other side is diamond-quilted and padded for an on-trend look.

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Taking inspiration from the marine history of the Henri Lloyd brand, the jacket features taped seams and reverse welt pockets as well as a detachable, faux fur trimmed hood to further help battle the elements this winter.

As part of their Autumn 2014 collection, which is firmly rooted in the brand’s sailing D.N.A., this jacket goes alongside other technically innovative pieces designed to combat the worst of the British weather regardless of if it is at land or at sea.

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Often designers experiment with reversible clothing, but the results just never seem to be quite right. There is always some kind of giveaway that spoils the look and stops you wearing the jacket both ways.

This time, though, there doesn’t seem to be any compromise. Both sides of the jacket look equally well designed, and both have not compromised style in the pursuit of performance.

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Worn with dark navy jeans and winter boots, this jacket would make a sensible addition to most wardrobes and will be a smart investment for future seasons. Having been designed with sailing in mind, it is sure to see anyone through these cold winter months and crucially, last for years to come – always a chief concern when investing in a winter coat.