Ever the eclectic, playful brand, for AW14 GoodPeople has looked to 60’s Italy for their campaign inspiration. For all of you “refined rascals, scoundrelous dandies and roguish gents” out there, this collection is exploring the outskirts of the city – think Jack Kerouac.
The collection ranges widely everywhere from knitwear to outwear, but all of the pieces in it reflect the rogueish sophistication of the brand. Breaking this down, it means that for the knitwear, merino wool is handpicked and dyed, and then made into both fine knit and thick jumpers, which are layered over crisp shirts.
Some of the signature pieces of the collection are the versatile and very on-trend navy and cognac bomber jacket and the pin-up printed shirt that has a cheeky edge to it.
In terms of unique things for Autumn/Winter, GoodPeople has played with a selection of Jacquard patterns and other all-over prints to their shirts to add a playful twist to otherwise formal pieces. All of the shirts come with the signature GoodPeople three-button-split and also feature unusual combinations of fabrics and retro detailing that add to the relaxed and fun attitude of the collection.
Despite being only seven years old, GoodPeople has worked hard to establish itself in the increasingly competitive market of menswear by offering something unique. Instead of catering to the smart, serious London fashion follower, their brand is a lot more entertaining.
Part rebel, part gent, half party animal and half genuine fashion fan, the GoodPeople man is at the same time playful and impetuous. Through use of quality materials and attention to detail, GoodPeople has carved out its place in the world of Mr Porter, Oliver Peoples and Savile Row.