Classic menswear brand Farah has just released their summer 2015 collection, with the tagline High Summer. Infused with a 90s flavour, the sports casual style of the collection is updated and modernized with the creative use of bold colour and pattern.
Preppy polos, t-shirts and shorts make up the core of the collection with their clean, tailored silhouettes while the vibrant prints set it apart from other brands on the market.
The prints themselves, mainly floral, are obviously inspired by nature, but are hand drawn and then printed onto the material, which makes them properly unique; no other brand out there will have these prints. They sit comfortably with the palette of soft pastel blues and rich pinks that give the collection its preppy feel.
Texture is another key selling point for the collection; Farah have worked to blend luxury fabrics with clever technology to create versatile clothes that last. Enzyme washed poplins make for shirts that are easy to wear and slub pique is used for the polo shirts to give them their tailored shape and luxury feel.
Some of the standout pieces include the classic Dalby polo shirt which features a jacquard front panel in pink and navy, and the Emmet shirt, made from 100% cotton and screen-printed with an exploded sunflower print. This collection strikes a balance between formal and casual that is hard to find in summer collections.
Often you have to choose between being comfortable and looking presentable, but that isn’t the case with Farah’s High Summer collection. Beige dad-shorts and questionable t-shirts are nowhere to be seen and the Magaluf vests that seem to be everywhere at the moment thankfully don’t make an appearance. This is a holiday collection for the fashion-conscious sophisticated guy who has never worn socks with sandals in his life. The collection can be shopped at www.farah.co.uk.