You are here: / Mens Fashion News / British Fashion Council, River Island And Rollacoaster Present Fashion Film

British Fashion Council, River Island And Rollacoaster Present Fashion Film

Like it ? Share it:
Share it:

Since the birth of cinema, fashion and film have gone hand in hand. From James Bond’s collection of suave, luxurious suits to Michael Corleone’s Homburg Hat, so iconic that it became known as a ‘Godfather hat’, fashion has always been essential in creating unforgettable characters.

The British Fashion Council agree that film is an innovative platform to showcase fashion collections, and thus have established an initiative to supporting designers wishing to use the medium of film. The BFC Fashion Film initiative provides funding, mentorship, showcasing opportunities and relationship building events, providing up-and-coming designers with the resources they need to make an impact.

bfc 1

Since the initiative’s launch, River Island has been the sole sponsor of BFC Fashion Film helping it fund up to eight films a year. The scheme has already proved highly successful: past partnerships include that of Katie Eary, Joseph Turvey and Kinga Burza.

As part of June’s London Collections: Men, the British Fashion Council, River Island and Rollacoaster magazine hosted Fashion Film at The Old Sorting Office, presenting films by Christopher Shannon X River Island Design Forum, Mr. Hare and Private White V.C.

Regarding his collaboration with River Island, Christopher Shannon commented that ‘The brand has always been based in British culture. I think it’s good to keep connected with that and high street collaborations help us in achieving that goal.’

Drawing inspiration from classic 90’s apparel, his collection continues to reimagine British menswear, building on its legacy in fine tailoring whilst taking it in a new, modern direction, thanks to the support from one of the leading designers of the high street.

Winning candidates have their films premiered at dedicated screenings at key events such as London Fashion Week and London Collections: Men, giving the designers a unique platform attended by the world’s top designers, biggest brands, and hottest models.

Fashion Film’s main objective is to encourage, promote and stimulate the growth of designers and brands, ultimately strengthening London’s position at the centre of this digital revolution.

Like it ? Share it:
Share it:


Leave a comment

Your email address will not be published. Required fields are marked ( * ).

Mens Fashion Magazine
Every guy wants to dress better, and MFM is your daily dose of men’s fashion and style. Focusing on style education features, fashion news, and connecting the modern day man to the menswear industry, we’re here to help.

About MFM

We are an online mens fashion magazine, and have been running since 2011. Covering a wide variety of topics such as men's fashion trends, style tips, news from the industry, and the latest sale offers, MFM has been labelled the number one online resource for men's fashion and style. Driven by a group of fashion enthusiasts, our team work hard providing you with regular articles to enhance your personal style.

More About Paul

Looking to find out more about Paul, the Founder of MFM? He has his own personal blog sharing personal insights into style, fitness and personal development. For any personal enquiries, or if you're looking to unlock your full potential, create more freedom in your life and feel the best (and look the best) you ever have... then visit Paul's blog here.

Advertise With Us

We're always looking for exciting brands and retailers to advertise with us. If you're looking for a website which has a high amount or targetted traffic to advertise your campaign, get in touch with us by emailing us here. You can always check out our packages over at our Advertising page