December 05, 2014
Brand Watch: Ted Baker
Here at MFM we like to think we know a thing or two about style, so therefore we have a keen eye for quality as this is an integral part of the fashion process. You have probably seen in a few articles this talk about ‘investment pieces’ and ‘quality tailoring’, and this is something we take into consideration when kitting out our wardrobes. If like us, you stylish readers know what you like and have developed a list of favourite brands, shops or labels; then you will understand this idea of brand loyalty. For me brand loyalty consists of finding a label or retailer that constantly caters to your style and taste, and continually takes into account quality, style and staying true to their style aesthetic. One such brand that is on my personal list of ‘favourites’ is Ted Baker, who as an independent retailer have secured themselves a spot as one of the best high end retailers out there. With affordable clothes and quality garments and styles, you can be sure that your money is worth spending here. In fact, my wardrobe already proudly homes several Ted Baker pieces.
Ted Baker is a proud British clothing company that began life as a quality shirt specialist in Glasgow in 1987, and quickly became one of the best places to buy stylish and contemporary shirting. Since its inception there has always been a clear focus on quality, attention to detail and a little hint of a quirky sense of humour, so much so that according to the website the first ever stores used to provide a laundry service for every shirt purchased. They then went on to be known as ‘no ordinary designer label’, which is a justified title as everything produced under the Ted Baker name has personality, style and substance woven into every single stitch.
Now we ask yourself to try and remember the last ted Baker advertising campaign that you have seen, or did you catch their last television advert… …wait! Come to think of it, we can’t remember either. That is because their approach to marketing has remained the same since day one, simply through word of mouth and out of the ordinary marketing styles. If you check the ‘about us’ page on the website it states that they have given away paxo stuffing at Christmas, a can of chocolate bunny hot pot at Easter, and they even gave away special world-cup football cards in 2006. This has to be one of the most respectable things about the company besides its clothes, the fact that it has built a large and positive international reputation as a designer label without an advertising campaign. The only Ted Baker editorial images I have seen from the brand come in the form of the catalogue style mini magazine they give away in their stores.
The success of the brand can also be seen in relation to the number of products they offer: Menswear, Womenswear, Global, Endurance, Accessories, Skincare, Haircare, Footwear, Eyewear and watches. They also have a fantastic portfolio of stores in the UK and the USA and can also be found in many leading department stores. Another interesting fact that can be found on their website is that they apparently signed three new territorial licence agreements in 2006 and after initially opening stories in Hong Kong, Singapore, and Dubai, they continued their expansion of a further store in Hong Kong, Singapore, Bangkok, three in Kuala Lumpar and two each in Dubai and Jakarta. Here at MFM we have a great respect for a brand that can produce quality and stylish menswear, but to achieve the level of success and global recognition without the use of the expected advertising channels is simply astonishing; yet it also shows how the products speak for themselves. With that being said, we are going to include you in our clothing addiction by showing some of our favourite pieces currently available on the Ted Baker website.
Grooming and Fragrance
The Ted Baker style is reflective of a distinguished gent, and they love to look back to styles that can be reworked in a classic and contemporary way. Their current season collection in nothing short of inspiring, and even though I like to consider myself ‘well-dressed’ they even inspire me to dress better. In fact, I’m tempted to do a little clicking and a little spending right now; I suggest you guys do the same – you will feel better for it.