You are here: / Brands And Retailers / Mens Fashion / Brand Watch – Sunspel

Brand Watch – Sunspel

Like it ? Share it:
Share it:

There are several things us Brits are famous for; our impeccable manners, saying sorry for anything (even when strangers walk in to us) and our chivalrous nature are all high on the list of an Englishman’s traits. We are known for our reserved nature, our polite demeanor and for pretty much anything that has to do with being a debonair gent.

Our gentlemanly nature also extends to our dress sense with those of us from Albion shores being renowned for our elegance and well-groomed clothing. We are a band of men known for looking sharp in suits and that preppy look oft associated with the image of well-attired public school boys. And any nation that has an entire road known throughout the world for it’s excellence in tailoring must know a thing or two when it comes to looking dapper (I’m talking about Savile Row for those of you who may be wondering).

Yet even in our more casual attire we still manage to retain a sense of quiet refinement with polo shirts, chinos and brogues all key elements of our quintessential British make-up.

Nottingham based Sunspel are one such brand who have been a leading light in the British style pantheon for the best part of 160 years, making fine Egyptian cotton t-shirts, polo shirts and a plethora of other garments for generation upon generation of well tailored gents from England and across the globe.

sunspel 001

Founded in 1860 by Thomas A Hill, the company were pioneers in creating the boxer shorts as well as lightweight, soft cotton t-shirts that today we simply take for granted. From these early, innovative beginnings, Hill and the Sunspel brand set about revolutionising clothing through both the fabrics they use and the cuts of the cloth – with particular regard to t-shirts – while maintaining an aesthetic that spoke of both traditional values and tailoring.

Since those humble beginnings the brand has gone from strength to strength and has many high points on their CV. Both Daniel Craig and Sean Connery have been dressed in Suspel while playing the charming James Bond while the brands boxers shorts were thrust in to the homes of people across the globe in the 90’s after appearing in a Levi’s advert – Google Nick Kamen and anyone over the age of 30 will be catapulted back to their childhood.

sunspel 002

It is no coincidence that Sunspel has come back to prominence in recent years with Nicholas Brooke and Dominic Hazlehurst purchasing the brand in 2005 and with the appointment of J.W Anderson as creative director in 2010, this classic English brand has firmly re-established itself as one of the best brands in Britain today.

While Anderson may be renowned for producing collections under his own name that push the boundaries of contemporary fashion, his work at Sunspel keeps very much to the mantra that has seen them thrive for the past two centuries. Polo shirts of the finest Egyptian cotton, breathable long sleeve jersey polo’s for those lazy holidays in the sunshine and t-shirts so soft you’ll never want to take them off are still the key elements to a brand that has no need to change its design aesthetic.

Sunspel may be true to its English roots but it is a brand made for the man who unafraid to venture. It should be seen sauntering down Monte Carlo boulevards, aboard sun drenched yachts, it is made to be sat pool side with a mojito in and watching the world passing you by.

long sleeved shirtcotton boxer shortslong sleeve cardigan

crew neck teemesh polo shirtmens red shirt

waffle cotton sweatershawl wool cardiganpolo top

crew neck sweatercotton neck teeisland boxer shorts


With all clothing production still emanating from their factory base in Long Eaton, Sunspel are one of a diminishing number of brands that can claim to be truly British. Theirs is a brand that still holds those classic British traditions of craftsmanship and quality in the highest regard and it shows in the clothes they produce.

Sunspel clothing is about an understated elegance. It is not one for showing off, it likes to be subtle in its approach to fashion, preferring to eschew the limelight. It is about quality over quantity and maintaining the values of the true British gent. In fact if Sunspel were a person, there’s no doubting they’d be British. And they’d definitely apologise if someone walked in to them.

Like it ? Share it:
Share it:
Robbie Canale
Robbie Canale

Robbie Canale is a freelance writer and stylist with a passion for football and fashion, two genres he knows should never go together! He has contributed to publications including Harper's Bazaar Arabia, GQ Dubai and Pickles football magazine.


Leave a comment

Your email address will not be published. Required fields are marked ( * ).

Mens Fashion Magazine
Every guy wants to dress better, and MFM is your daily dose of men’s fashion and style. Focusing on style education features, fashion news, and connecting the modern day man to the menswear industry, we’re here to help.

About MFM

We are an online mens fashion magazine, and have been running since 2011. Covering a wide variety of topics such as men's fashion trends, style tips, news from the industry, and the latest sale offers, MFM has been labelled the number one online resource for men's fashion and style. Driven by a group of fashion enthusiasts, our team work hard providing you with regular articles to enhance your personal style.

Advertise With Us

We're always looking for exciting brands and retailers to advertise with us. If you're looking for a website which has a high amount or targetted traffic to advertise your campaign, get in touch with us by emailing us here. You can always check out our packages over at our Advertising page