Global online retailer, boohooMAN.com are excited to announce their first cobrand line with Disney. The unveiling of the collection marks boohooMAN’s first ever lifestyle collaboration, featuring the iconic and True Original, Disney’s Mickey Mouse.
boohooMAN has created an exclusive, streetwear collection that champions themes such as nostalgia and escapism. The garments boast a classic colour palette of red, white, black and grey marl with a splash of blue which enhances and lifts the collection. Drawing inspiration from 90’s streetwear, the pieces bring a strong sense of what is at the core of street style – simple silhouettes, popping graphics and mix-match of brands that reflect a culture or movement.
CEO Samir Kamani says ‘Fashion and nostalgia have long walked hand-in-hand, and in terms of creating a nostalgic pull, Disney is unrivalled. Personally, this collection means so much as growing up, my brothers and I were Disney obsessed. We are bringing a boohooMAN style to a character, Mickey Mouse, that is beloved by all. Disney has served as inspiration for both pop culture and fashion, and that is where we, as brands, align. I am so excited to drop this collection.’
The campaign, shot on green screen, contrasts the use of virtual reality, playing on an animated aesthetic to create fun & dynamic visuals. Inspired by 80’s computer games and hip hop music, the animations compliment the silhouettes of both model and garment.
The collection will be available online from May 7th 2020: https://www.boohooman.com/mens/collections/disney