The fashion pack loves an excuse to celebrate and on May 25th, Paris played host to Ralph Lauren’s celebration of the latest collection from its utilitarian-cool RRL line. The RRL Bike Tour aligned perfectly with the brand’s focus on timeless style and design, originally inspired in fact by Americana and authentic, traditional workwear.
The event involved 200 bikers who had been recruited for a tour through Paris and the French countryside, amounting to no less than 99km to be covered on some of the coolest vintage and customised motorbikes. It was a way to promote the latest offering from RRL, of course, but also to showcase the wholly hipster and longstanding culture that is biker chic.
The bikers were treated to food and drink at Ralph’s restaurant after the jaunt and even a performance by Devon-born (who would of thought it?) country singer, Fiona Culley. The event was held in collaboration with Buzz Motorcycles, renowned worldwide for its biker crafter extraordinaires. The 1960s Hell’s Angels era was suitably revived through the traditional beauty of the bikes and their owners clad in retro leathers. This memorable affair encompassed more than fashion, extending way beyond that to epitomise a certain camaraderie and style confidence unique to the biker subculture.