Sandeep PurewalBeretta. While the historic Italian brand may be best known for being the oldest active firearms manufacturer in the world, it is also a fashion icon for outdoor wear. Beretta has become the go-to brand for hunting, shooting and safari, and its clothing selections are perfect for all aspects of country life.
The brand has recently released their Fall Winter 2014/15 collection. As usual, Beretta maintains its exceptional standards in producing high quality clothing which protects against everything that nature has to offer. Beretta has increased versatility and lightness to fully enhance the outdoor experience. Features such as pull-out high visibility back panels and the new back-packable jackets also demonstrate Beretta’s functional approach to fashion.
One of the most exciting features of the new range is the Beretta Layering System. Weather conditions can change dramatically over the course of one day, and, of course, the entire hunting season. The collection allows you to combine different clothing pieces in order to create an ideal outfit: you can control the different levels of protection and performance according to your own needs.
The Vintage Years Collection, made by Larusmiani, certainly stands out in Beretta’s range, and is essential in order to achieve a sophisticated country look. Classic Italian company Larusmiani has rewritten the history of cotton, enhancing it with exquisite blends such as linen, silk and cashmere. The collection includes the Franciacorta jacket, a distinctive four-season outfit made from a honeycomb fabric with matt finish for a beautifully designed vintage effect.
Beretta’s TechComf boots are another exciting new addition to its range. The boots, which have been designed with the most up-to-date technologies available from GoreTM, Vibram® and Ortholite®, have been specially manufactured to provide maximum comfort, control and protection. All six models, which have been developed for different activities, have a truly outstanding design for a world-class performance on every terrain.
‘Camo Lifestyle’ is a range of garments skilfully designed with camouflage fabrics, featuring Beretta’s own urban camo pattern. Beretta takes inspiration from digital camouflage, transforming it into a distinctive pattern that expresses the brand’s love for nature, thus distinguishing it from fleeting fashion trends.
To have a look at the collection, visit http://www.beretta.com/en/. Alternatively, the collection is available at Beretta’s premium concession on the 5th floor at Harrods, or at the Beretta Gallery store in St James’s street. The Beretta Gallery stores are also in NY, Paris, Milan, Dallas and Buenos Aires. Beretta describes its FW 14/15 collection as “Function meets style”. We couldn’t have put it better ourselves.