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Oliver Lucas
Oliver Lucas

Founder of iamthebestman and freelance writer/ blogger on mens fashion and trends. Contributor to publications including Gentlemans Journal, Mens Fashion Magazine and Arena. Appreciates jazz, chesterfields and smoking jackets.

  • 5 Alternative Grooming Tips

    5 Alternative Grooming Tips

    While we’ve got better at maintaining the basics of a grooming habit, as a gender we pale in comparison to our fairer counterparts and there’s still room for improvement. Below we’ve collected a selection of alternative grooming tips – from areas we neglect to groom to alternative ways of making an impact – to ensure…

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  • The Growth of Groom Gifting

    The Growth of Groom Gifting

    There’s an emerging trend developing on the wedding circuit that is surreptitiously gathering momentum – that of the Best Man buying a gift for the Groom. Whilst not traditional, or as yet ubiquitous, ‘Groom Gifting’ is becoming increasingly common, as friends seek to cement their friendship with an exchange of gifts. So, what’s driving this…

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Mens Fashion Magazine
Every guy wants to dress better, and MFM is your daily dose of men’s fashion and style. Focusing on style education features, fashion news, and connecting the modern day man to the menswear industry, we’re here to help.
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