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Antony Morato Unveils New AW14 Campaign: Places

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The latest Antony Morato collection kicks off with a brand new campaign, Places, painting a portrait of three towns and young men that harbour the Antony Morato spirit. Through a series of images, the European towns of Naples, London and Barcelona are shown in the campaign, exploring the three men wearing clothes, thinking and living through the towns.

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Europe holds a strong place with the campaign and the brand itself. Naples is the town founder, Antony Morato, grew up and where one of the men – or as they’re seen characters – in the campaign, Stefano, did also. Naples’ colours and flavours play into the designs and what the campaign is about – spreading the world of Europe with culture and style.

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Lello Caldarelli, Chairman and Art Director of Antony Morato, spoke out about the latest campaign. “We wanted to describe the cities which influence our collective imagination through the same eyes as we all have, through the same eyes I saw and see these three places when we are looking for ideas and inspiration.”

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Here at MFM, we’re always on the lookout for creativity and Antony Morato have done just that. Here, the campaign not only seeks to explore fashion and style but immerse us into the culture of a variety of different towns. Now, we wait for more details on the collection itself where eagerly awaited is an understatement.

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