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45 Park Lane Team Up With Rolls-Royce

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Lets face it, as gents, the Penthouse Suite is made for us. So it was refreshing to hear that the Dorchester Collection’s contemporary Mayfair Hotel, 45 Park Lane, has teamed up with Rolls-Royce to offer a package tailored for the modern gent. It’s simple, guests booking the Penthouse Suite will be able to drive the newest Rolls-Royce on the market from the 1st of November 2013. It doesn’t get much better than that.

Guests will be able to spirit away the Wraith for an exhilarating half day drive experience during their Penthouse stay at the fantastic Park 45 hotel in Mayfair, London. See the sights of London in style, driving the most powerful Rolls-Royce ever built.

45 Park Lane offers personalised service to all it’s guests, so after a day of driving around the city of London, you’ll be guaranteed a stylish welcome back. Hit the stylish Bar 45 on your return, and enjoy a special Wraith cocktail. You’ll have a choice of three different varieties, or ‘speeds’, of Rémy Martin Cognac – VSOP, Coeur de Cognac and XO – offer degrees of intensity, flavour and finish. The addition of ginger which like the Wraith, has a natural tendency to make the hairs at the nape of the neck stand up, evokes the thrill of adrenaline.

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“45 Park Lane is a natural fit for a Wraith drive,” said Rolls-Royce design director Giles Taylor.

The Rolls-Royce

This is the ultimate “style” package for the modern gentleman. The one off Rolls-Royce experience really takes a Penthouse stay to a whole new level. Wraith, is the latest model in Rolls-Royce’s range of ultra-luxury models, and is the most powerful Rolls-Royce ever to have played host to the famous Spirit of Ecstasy figurine. The Wraith’s fastback styling allows for a powerful drive, but at its heart lies the hallmark attributes of Rolls-Royce luxury, refinement and hand-craftsmanship.

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The Penthouse Suite

The 45 Park Lane Penthouse Suite won ‘Best Hotel Suite in Europe’ at the annual European Hospitality Awards in November 2012, and the Penthouse Suite provides a smart, contemporary, central location from which to enjoy London. Accessed only by a key controlled lift the two-bedroomed Penthouse Suite covers the entire top floor of the hotel, and features a wraparound terrace with outdoor seating and panoramic views over London. An oval dining-room provides residents the opportunity to enjoy Wolfgang Puck’s CUT menu in the comfort and privacy of their own suite.

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The Wraith cocktail at Bar 45 starts at £16 for the Rémy Martin Cognac – VSOP, £25 with Coeur de Cognac, and £50 with XO. Rates for the Penthouse Suite at 45 Park Lane start from £7,194 including breakfast and VAT.  Two Wraith cocktails are offered complimentary to guests at the Penthouse Suite.

To make a reservation email: reservations.45L@dorchestercollection.com or telephone: +44 (0)20 7493 4545.  To request the Wraith Service while staying in the Penthouse Suite guests should contact host.45L@dorchestercollection.com and quote their confirmation number. Wraith service subject to availability from 1 November 2013.

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Paul McGregor
Paul McGregor

Founder of MFM, and short course lecturer at The London College of Fashion teaching all things marketing. Read my personal blog here.

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