You are here: / Mens Fashion News / Happy Socks Launches AW14 Underwear Collection

Happy Socks Launches AW14 Underwear Collection

Like it ? Share it:
Share it:

In Spring 2008, Mikael Söderlindh and Viktor Tell created Happy Socks, a colourful Swedish brand focussing on the rather overlooked fashion scene of socks.  The brand has become the first and leading brand of design socks throughout the world, transforming an everyday essential into an exciting fashion statement.

socks 1

According to co-founder Viktor, “Happy Socks successfully became a lifestyle brand, creating the entire segment of colourful design socks in almost every corner of the world since 2008.” He doesn’t exaggerate: Happy Socks are sold in over seventy countries worldwide, and are available on every continent.

socks 2

The company are now back on the fashion scene with their new Autumn/Winter 2014 Underwear Collection. Co-founder Mikael states that: “We searched for the next item that could give someone a positive emotion when getting dressed. It turned out underwear complements our socks perfectly. The all-new Happy Socks Underwear is born carrying the same values of affordable creativity and quality.”

socks 3

Happy Socks may have expanded rapidly, producing more than its signature socks, however the new collection is able to capture the core values and essence of the brand. The daring patterns and bright colours will brighten up any dreary Monday morning. The collection consists of men’s boxer briefs and boxers, as well as women’s underwear.  The jersey boxer briefs are made of 95% cotton and 5% elastane, and are fitted for a slim look. The woven boxers, which are made of 100% cotton, have a fly opening and elastic waistband for a relaxed fit and casual look.

socks 4

Both are available in a range of different colours and vibrant patterns, and have a suggested retail price of €19.95. The collection is now available on, or at Happy Socks Concept Stores, Pop Up Stores and retailers worldwide. You might not necessarily think that there is a pair of socks and underwear for every occasion and each unique style. That’s where Happy Socks will prove you wrong.

Like it ? Share it:
Share it:


Leave a comment

Your email address will not be published. Required fields are marked ( * ).

Mens Fashion Magazine
Every guy wants to dress better, and MFM is your daily dose of men’s fashion and style. Focusing on style education features, fashion news, and connecting the modern day man to the menswear industry, we’re here to help.

About MFM

We are an online mens fashion magazine, and have been running since 2011. Covering a wide variety of topics such as men's fashion trends, style tips, news from the industry, and the latest sale offers, MFM has been labelled the number one online resource for men's fashion and style. Driven by a group of fashion enthusiasts, our team work hard providing you with regular articles to enhance your personal style.

More About Paul

Looking to find out more about Paul, the Founder of MFM? He has his own personal blog sharing personal insights into style, fitness and personal development. For any personal enquiries, or if you're looking to unlock your full potential, create more freedom in your life and feel the best (and look the best) you ever have... then visit Paul's blog here.

Advertise With Us

We're always looking for exciting brands and retailers to advertise with us. If you're looking for a website which has a high amount or targetted traffic to advertise your campaign, get in touch with us by emailing us here. You can always check out our packages over at our Advertising page